"The biggest challenge is revenue diversification" - Carola Van Der Hoeff, AC Forum President and FIP COO.

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Published Feb 24, 2022, 11:22 AM

1:34: We have opened up to international associations

2:42: Things are looking better. Europe is opening up. But we all need to change our business models. We can't rely on congress income.

3:30: Everyone is thinking about diversifying their income.

4:44 The world has changed. I'd be surprised if associations went back to the old ways.

6:10 To say associations are slow is an unfair stereotype, if you've seen how quickly and creatively they adapted during the pandemic.

10:00 There are times when association executives need to talk CEO to CEO not CEO to their boards. And that's a great opportunity we have at AC Forum.

14:00 There seem to be a lot more women working in associations than men. I don't know why, but they are doing a great job!

16:00 But it's important if you are having a panel or webinar to have a diversity in your speakers and that's something we always try to achieve.


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