On this episode of Deep Dive, Holly Patrick asks Mark Cooper, the CEO of the International Association of Conference Centres and Chair of the Events Industry Council, whether it’s okay for association leaders to take to calculated risks, how important is it to surround yourself with a good team in a time of crisis, and why leaders shouldn’t shy away from challenges…

On this episode of Deep Dive, Holly Patrick asks Mark Cooper, the CEO of the International Association of Conference Centres and Chair of the Events Industry Council, whether it&rsquo;s okay for association leaders to take to calculated risks, how important is it to surround yourself with a good team in a time of crisis, and why leaders shouldn&rsquo;t shy away from challenges&hellip;

Conversations with association thought leaders that get under the surface of the latest headlines. By focusing on one overarching issue per episode this series is the perfect antidote to the age of information overload.

Conversations with association thought leaders that get under the surface of the latest headlines. By focusing on one overarching issue per episode this series is the perfect antidote to the age of information overload.

The Deep Dive Podcast

The Deep Dive

Mark Cooper, CEO of IACC & chair of EIC

Ami editor James Lancaster talks to Kai Hattendorf, CEO of UFI, the global association of the exhibitions industry, about the meeting industry's efforts to combat climate change.

Ami editor James Lancaster talks to Kai Hattendorf, CEO of UFI, the global association of the exhibitions industry, about the meeting industry's efforts to combat climate change.

Kai Hattendorf talks NCZE

Nienke van der Malen, CEO of Conferli, talks AMI Editor James Lancaster through research which shows associations are being more proactive when it comes to choosing where to meet.

1:30 ‘Headache’, ‘time-consuming’, ‘complex’ – these are the words you hear when you talk to associations about the tender process.

2:51 In most cases there is no standard tender process in place.

4:27 Only 30 per cent of associations require a local host.

5:10 There’s been a switch. Associations are now proactively approaching destinations

5:40 There’s been a huge switch from destination branding to eco-system branding

8:00 Associations see hybrid as two different tenders – and they don’t like it!

11:20 We have a long way to go communicating what we can do

13:50: Nowadays the bidding process is still very political

18:10: I remember losing a bid to another city where the president had proposed to his wife!

Nienke van der Malen, CEO of Conferli, talks AMI Editor James Lancaster through research which shows associations are being more proactive when it comes to choosing where to meet.
1:30 ‘Headache’, ‘time-consuming’, ‘complex’ – these are the words you hear when you talk to associations about the tender process.
2:51 In most cases there is no standard tender process in place.
4:27 Only 30 per cent of associations require a local host.
5:10 There’s been a switch. Associations are now proactively approaching destinations
5:40 There’s been a huge switch from destination branding to eco-system branding
8:00 Associations see hybrid as two different tenders – and they don’t like it!
11:20 We have a long way to go communicating what we can do
13:50: Nowadays the bidding process is still very political
18:10: I remember losing a bid to another city where the president had proposed to his wife!

Nienke van der Malen: associations have switched from reactive to proactive

AMI editor James Lancaster talks to Loren Edelstein, VP Content Director at Northstar Meetings Group, about how Roe v Wade could affect where associations choose to meet.

AMI editor James Lancaster talks to Loren Edelstein, VP Content Director at Northstar Meetings Group, about how Roe v Wade could affect where associations choose to meet.

Mark Cooper, CEO of IACC & chair of EIC

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