Membership is not going away, and nor, necessarily, should it, but it should not define how associations build relationships with stakeholders who could potentially add value to their organisation. So says Jeff De Cagna who thinks the way associations either define people as 'members' or 'customers' doesn't befit forward-thinking, inclusive organisations in the 21st Century. Instead they should be looking to involve as wide a variety of individuals and organisations as possible who can help them fulfil their missions and help make the world a better place in which to live. 

Membership is not going away, and nor, necessarily, should it, but it should not define how associations build relationships with stakeholders who could potentially add value to their organisation. So says Jeff De Cagna who thinks the way associations either define people as 'members' or 'customers' doesn't befit forward-thinking, inclusive organisations in the 21st Century. Instead they should be looking to involve as wide a variety of individuals and organisations as possible who can help them fulfil their missions and help make the world a better place in which to live.&nbsp;

Conversations with association thought leaders that get under the surface of the latest headlines. By focusing on one overarching issue per episode this series is the perfect antidote to the age of information overload.

Conversations with association thought leaders that get under the surface of the latest headlines. By focusing on one overarching issue per episode this series is the perfect antidote to the age of information overload.

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