The Debrief is joined by Brandon Maben, category lead for the Adidas Originals business across the MENA region, to get to the bottom of a question dividing pet owners everywhere: should you really be dressing up your pet? With the Adidas pet collection now landing in the UAE, Brandon reveals why the reaction here has been so huge, and how it all traces back to Gen Z and the way they see their pets. He explains why the whole trend started in Asia and what was driving it there, walks the team through what's actually in the collection, from mini Cali Tees to collars and carriers, and names the standout bestseller. And the big question underneath it all: is pet fashion a passing novelty, or a category that's here to stay?

<p>The Debrief is joined by Brandon Maben, category lead for the Adidas Originals business across the MENA region, to get to the bottom of a question dividing pet owners everywhere: should you really be dressing up your pet? With the Adidas pet collection now landing in the UAE, Brandon reveals why the reaction here has been so huge, and how it all traces back to Gen Z and the way they see their pets. He explains why the whole trend started in Asia and what was driving it there, walks the team through what's actually in the collection, from mini Cali Tees to collars and carriers, and names the standout bestseller. And the big question underneath it all: is pet fashion a passing novelty, or a category that's here to stay?</p>

The Debrief with Dane is your daily dose of entertainment and information! The show brings you the day's magazine news, quirky stories from around the world, and big interviews with fascinating guests. Catch up with the latest news updates from the ARN news centre, while enjoying a mix of entertainment and insightful conversations.

<p>The Debrief with Dane is your daily dose of entertainment and information! The show brings you the day's magazine news, quirky stories from around the world, and big interviews with fascinating guests. Catch up with the latest news updates from the ARN news centre, while enjoying a mix of entertainment and insightful conversations.</p>