The 2026 World Cup is done and the numbers are astounding. FIFA reportedly expects to bring in $15 billion in revenue, blowing past their original projection of $12 billion. This number isn’t surprising considering that almost 7 million people attended the tournament’s 104 games and 60 million people in North America tuned into Sunday’s final. 

In this episode of The Deal, we dig into the stories beyond these record-smashing numbers. First up, Jason talks to Fox Soccer broadcaster Melissa Ortiz about how this World Cup compared to the others she has covered as a broadcaster and played in as a member of the Colombian national team. She also explains what made the officiating so frustrating and why she is already looking forward to next summer’s women’s World Cup. 

Next, Jason is joined by Bloomberg News sports reporter and Business of Sports co-host Vanessa Perdomo about what makes this World Cup such an incredible business story and why FIFA will likely be eager to host another major tournament in the U.S. She also gives her take on how the World Cup’s momentum will impact the MLS and predicts the future of hydration breaks.