In this episode of The Deal, Alex Rodriguez and Jason Kelly speak with Adam Breneman, founder of The College Sports Company, about the huge amount of money flowing into the business of college football. Breneman tells the hosts all about the new rules around revenue sharing and name, image, and likeness deals in college sports, how student athletes are stepping up to earn their big paydays, and why the future of this lucrative business requires the players to be at the negotiating table.

You can also watch this interview on the Bloomberg Podcasts YouTube page.