Back in the day, a professional athlete played, maybe made some money and then hung it up. When they retired, there was sometimes a chance to work for a local company to leverage whatever fame they had accrued. But a few players have realized there was much more to be done both before and after that final whistle blew. They also recognized it would be a good idea to get some help. That’s where Constance Schwartz-Morini comes in.


On the latest episode of The Deal with Alex Rodriguez and Jason Kelly, we speak with this National Football League executive-turned-manager who’s worked with everyone from Snoop Dogg to Erin Andrews. 

Schwartz-Morini explains how she’s created one of the most successful playbooks for second acts—two high-profile examples of which are former football stars Deion Sanders and Michael Strahan. She says that Strahan embodies what she’s trying to do with athletes and entertainers: help them transcend sports into the broader culture.



One of her most prominent current projects is happening not in New York (her hometown) or Los Angeles (her current home), but in the Rockies. Schwartz-Morini is a primary architect of the post-NFL phenomenon that is Sanders, aka Coach Prime. A man who pushed himself into the zeitgeist as “Prime Time” back when he played for both the Atlanta Braves and Atlanta Falcons, Schwartz-Morini managed to guide Sanders toward coaching, first at Jackson State and then now at the University of Colorado Boulder.

You can also watchThe Deal on Bloomberg Originals, YouTube or Bloomberg TV.

Back in the day, a professional athlete played, maybe made some money and then hung it up. When they retired, there was sometimes a chance to work for a local company to leverage whatever fame they had accrued. But a few players have realized there was much more to be done both before and after that final whistle blew. They also recognized it would be a good idea to get some help. That’s where Constance Schwartz-Morini comes in.
 On the latest episode of The Deal with Alex Rodriguez and Jason Kelly, we speak with this National Football League executive-turned-manager who’s worked with everyone from Snoop Dogg to Erin Andrews. Schwartz-Morini explains how she’s created one of the most successful playbooks for second acts—two high-profile examples of which are former football stars Deion Sanders and Michael Strahan. She says that Strahan embodies what she’s trying to do with athletes and entertainers: help them transcend sports into the broader culture. 
One of her most prominent current projects is happening not in New York (her hometown) or Los Angeles (her current home), but in the Rockies. Schwartz-Morini is a primary architect of the post-NFL phenomenon that is Sanders, aka Coach Prime. A man who pushed himself into the zeitgeist as “Prime Time” back when he played for both the Atlanta Braves and Atlanta Falcons, Schwartz-Morini managed to guide Sanders toward coaching, first at Jackson State and then now at the University of Colorado Boulder. You can also <a href="https://www.youtube.com/playlist?list=PLqq4LnWs3olVBGEKt2ic0bxP67gMb4m-X">watch</a> The Deal on Bloomberg Originals, YouTube or Bloomberg TV.

When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.

Hosts:

Alex Rodriguez is chairman and chief executive of A-Rod Corp, an investment firm that backs startups and partners with global companies across real estate, sports and entertainment. While best known as a fourteen-time All-Star and World Series champion with the New York Yankees, Rodriguez is now an owner of the Minnesota Timberwolves and Minnesota Lynx sports teams and an on-air analyst for Major League Baseball.

Jason Kelly is the chief correspondent of Bloomberg Originals. During his two decades at Bloomberg, Kelly has served as executive editor of Bloomberg Television, hosted Bloomberg Businessweek on television and radio, and also hosted Power Players and Next in Sports series. He’s also the author of two books, The New Tycoons, about the global private equity industry, and Sweat Equity, an inside look at the business of fitness.

When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.
Hosts:
Alex Rodriguez is chairman and chief executive of A-Rod Corp, an investment firm that backs startups and partners with global companies across real estate, sports and entertainment. While best known as a fourteen-time All-Star and World Series champion with the New York Yankees, Rodriguez is now an owner of the Minnesota Timberwolves and Minnesota Lynx sports teams and an on-air analyst for Major League Baseball.
Jason Kelly is the chief correspondent of Bloomberg Originals. During his two decades at Bloomberg, Kelly has served as executive editor of Bloomberg Television, hosted Bloomberg Businessweek on television and radio, and also hosted Power Players and Next in Sports series. He’s also the author of two books, The New Tycoons, about the global private equity industry, and Sweat Equity, an inside look at the business of fitness.

The Deal with Alex Rodriguez and Jason Kelly

The Mastermind Behind the Success of ‘Coach Prime,’ Snoop Dogg and Michael Strahan

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/21a86754-1ca9-44b7-8671-b1310125b057/transcript

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