Not only have the Knicks brought New York City its first NBA title in 53 years, the team also brought their hometown a lot of money. An estimate by the New York City Economic Development Corporation puts the economic impact of the Knicks’ postseason run at $380 million. In this special NBA Finals episode of The Deal, NYC EDC Interim CEO Jeanny Pak joins Jason to break down the methodology behind the organization’s estimate and why the real number is probably much larger. She also talks about why sports are such a big economic engine for the city and how the EDC is supporting the development of Willet's Point as a sports and entertainment district. And Jeanny shares some numbers about the economic impact of sporting events like the World Cup, the MLB season and the U.S. Open. 

Also in this episode, Alex and Jason marvel at the magic of the Knicks’ playoff run and discuss how the NBA can capitalize on this momentum. Plus, Alex welcomes the 2026 Knicks to New York City’s champion's circle and shares a special message for former Timberwolf Karl Anthony Towns.