8AM Golf is a holding company whose portfolio includes 15 companies that touch nearly every aspect of golf. Started in 2018 by Howard Milstein, 8AM’s umbrella includes Golf Magazine, Miura Golf and a newly constructed course in Nashville built in partnership with Justin Timberlake. So, there is no one better to talk to about what is going on in the world of golf than the company’s CEO, Hoyt McGarity.

In this episode of The Deal, Hoyt dials in from St. Andrews to give Alex and Jason the inside scoop on running a holding company, including: what companies 8AM chooses to invest in, which ones they don’t and when they know it’s time to sell. Hoyt also shares his perspective on making golf more accessible to a new generation of golfers while also respecting the traditions of the old heads and what existential threats the sport is facing. Finally, Hoyt tells us why a golf course must be a “good hang” and about his personal trajectory from caddie to CEO.