In this episode of The Deal, Alex Rodriguez and Jason Kelly speak with Haley Rosen about why she founded “Just Women’s Sports,” the media company focused solely on – you guessed it – women's sports. Rosen tells the hosts how she got investors to see the coverage as a real business and not a charity, how she is both creating and leveraging this moment of fandom for women’s sports, and why she thinks the media industry needs to “feel incredible urgency” to keep this moment going.

You can also watch this interview on the Bloomberg Podcasts YouTube page.