In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Jay Williams, the co-founder and CEO of Improbable Media, about how athletes can build their brands using media. Williams tells the hosts how he made a major career pivot after an accident ended his professional basketball dreams, the lessons he's learned from his personal board of advisors (which includes Duke's legendary Coach Mike Krzyzewski), and how athletes today are taking advantage of NIL deals. 

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