It’s brackets season! And you can watch all 67 games of both the women’s and men’s NCAA tournament on national TV, thanks to David Levy. Levy spent 33 years at Turner Broadcasting, eventually serving as its president, where he expanded the network’s NBA coverage. Levy is probably best known for brokering a $10.8 billion rights agreement that made every March Madness game available nationally across CBS and the Turner networks for the very first time.

In this episode of The Deal, Alex and Jason talk to Levy about the ins and outs of the March Madness deal. He also tells the story of how he got Shaq to fill Inside the NBA’s fourth chair and why the key to that show’s success is letting Charles Barkley talk. Finally, Levy shares more about his current venture, Horizon Sports & Experiences, and why he’s betting big on women’s sports and pickleball.

You can also watch this interview on the Bloomberg Podcasts YouTube page.

It&rsquo;s brackets season! And you can watch all 67 games of both the women&rsquo;s and men&rsquo;s NCAA tournament on national TV, thanks to David Levy. Levy spent 33 years at Turner Broadcasting, eventually serving as its president, where he expanded the network&rsquo;s NBA coverage. Levy is probably best known for brokering a $10.8 billion rights agreement that made every March Madness game available nationally across CBS and the Turner networks for the very first time.
In this episode of The Deal, Alex and Jason talk to Levy about the ins and outs of the March Madness deal. He also tells the story of how he got Shaq to fill Inside the NBA&rsquo;s fourth chair and why the key to that show&rsquo;s success is letting Charles Barkley talk. Finally, Levy shares more about his current venture, Horizon Sports &amp; Experiences, and why he&rsquo;s betting big on women&rsquo;s sports and pickleball.
You can also watch this interview on the&nbsp;<a href="https://youtube.com/playlist?list=PLe4PRejZgr0MrPZUysiXkGtdAbejQNm8_&amp;si=9-LSTbITHJd0xzLP">Bloomberg Podcasts YouTube page</a>.

When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.

Hosts:

Alex Rodriguez is chairman and chief executive of A-Rod Corp, an investment firm that backs startups and partners with global companies across real estate, sports and entertainment. While best known as a fourteen-time All-Star and World Series champion with the New York Yankees, Rodriguez is now an owner of the Minnesota Timberwolves and Minnesota Lynx sports teams and an on-air analyst for Major League Baseball.

Jason Kelly is the chief correspondent of Bloomberg Originals. During his two decades at Bloomberg, Kelly has served as executive editor of Bloomberg Television, hosted Bloomberg Businessweek on television and radio, and also hosted Power Players and Next in Sports series. He’s also the author of two books, The New Tycoons, about the global private equity industry, and Sweat Equity, an inside look at the business of fitness.

When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.
Hosts:
Alex Rodriguez is chairman and chief executive of A-Rod Corp, an investment firm that backs startups and partners with global companies across real estate, sports and entertainment. While best known as a fourteen-time All-Star and World Series champion with the New York Yankees, Rodriguez is now an owner of the Minnesota Timberwolves and Minnesota Lynx sports teams and an on-air analyst for Major League Baseball.
Jason Kelly is the chief correspondent of Bloomberg Originals. During his two decades at Bloomberg, Kelly has served as executive editor of Bloomberg Television, hosted Bloomberg Businessweek on television and radio, and also hosted Power Players and Next in Sports series. He’s also the author of two books, The New Tycoons, about the global private equity industry, and Sweat Equity, an inside look at the business of fitness.

The Deal with Alex Rodriguez and Jason Kelly

David Levy is the Reason You’re Watching March Madness

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/486803b1-7c65-4aac-bdf5-b411011f6b1f/transcript