Can Americans really embrace the rest of the world's favorite sport? According to Roger Bennett, the founder and CEO of soccer media powerhouse Men in Blazers, we don't have to wait for this summer's World Cup -- the love affair with soccer is in full swing across the United States. In fact, Roger breaks the news to Alex that soccer has surpassed baseball as the country’s third most popular sport after (American) football and basketball. 

In this episode of The Deal, Alex and Jason talk to Bennett about soccer’s ascent into the hearts of American sports fans and into the portfolios of American investors. He also explains why the MLS will never be as popular as the Premier League, why soccer ownership is a great investment and why the World Cup is the pinnacle of athletic competition.

Check out Roger’s new memoir We Are the World (Cup)

You can also watch this interview on the Bloomberg Podcasts YouTube page.