The consumer watchdog has accused Coles and Woolworths of unlawfully misleading customers through “discount pricing claims”. The latest Roy Morgan trust data tells us that Coles and Woolies are some of Australian shoppers’ least trusted brands. Yet so many of us can't help but gravitate towards their “special buys”. So, what keeps drawing us in? Consumers are drawn to reduced prices in a cost-of-living crisis, but psychological factors can also significantly influence our purchasing behaviours. In today’s deep dive, we’ll explore the science behind supermarket discounts, and how consumer behaviour influences retailers’ tactics. 

Hosts: Emma Gillespie and Zara Seidler
Producer: Orla Maher
Thanks to: Dr Gavin Northey from Griffith University, and Melbourne University Associate Professor, Anish Nagpal.

The Daily Aus is a media company focused on delivering accessible and digestible news to young people. We are completely independent. If you’d like to support us, the best way to do that is to click ‘follow’ on Spotify or Apple and to leave us a five-star review. Also, telling a friend about TDA always helps!

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The consumer watchdog has accused Coles and Woolworths of unlawfully misleading customers through “discount pricing claims”. The latest Roy Morgan trust data tells us that Coles and Woolies are some of Australian shoppers’ least trusted brands. Yet so many of us can't help but gravitate towards their “special buys”. So, what keeps drawing us in? Consumers are drawn to reduced prices in a cost-of-living crisis, but psychological factors can also significantly influence our purchasing behaviours. In today’s deep dive, we’ll explore the science behind supermarket discounts, and how consumer behaviour influences retailers’ tactics. 
Hosts: Emma Gillespie and Zara Seidler Producer: Orla Maher Thanks to: Dr Gavin Northey from Griffith University, and Melbourne University Associate Professor, Anish Nagpal.
The Daily Aus is a media company focused on delivering accessible and digestible news to young people. We are completely independent. If you’d like to support us, the best way to do that is to click ‘follow’ on Spotify or Apple and to leave us a five-star review. Also, telling a friend about TDA always helps!
Want more from TDA? <a href="https://thedailyaus.com.au/newsletter/">Subscribe to The Daily Aus newsletter</a> <a href="https://www.youtube.com/@thedailyaus">Subscribe to The Daily Aus’ YouTube Channel</a> Have feedback for us? We’re always looking for new ways to improve what we do. If you’ve got feedback, we’re all ears. <a href="https://thedailyaus.typeform.com/to/D0EhJI4S">Tell us here</a>.

This is a daily news podcast for young people in Australia. Join The Daily Aus team every weekday morning as we cover the news in your language. We’re a newsroom of young journalists, delivering news for young people.

TDA is completely independent. We are not owned by any larger media company.

This is a daily news podcast for young people in Australia. Join The Daily Aus team every weekday morning as we cover the news in your language. We’re a newsroom of young journalists, delivering news for young people.
TDA is completely independent. We are not owned by any larger media company.

This is a daily news podcast that breaks down issues important to young people in Australia.

The Daily Aus

The Daily Aus podcast is a five-minute entree to your news diet, and is presented by co-founders Sam (27) and Zara (25). Join them every weekday morning as they cover the news of the day in your language and take a deep dive into the biggest story of the day so that you’re armed with talking points when you meet your blind date, get caught chatting in the coffee line or have to face the in-laws. Over 400,000 Australians get their news from The Daily Aus on Instagram, and now they're hitting your headphones.

The psychology of supermarket discounts

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/3d33daa1-c167-4b54-9936-b1fa009903c7/transcript

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