A new report from ASB and Lincoln University, launched at E Tipu today, shows that Kiwi farmers could unlock $10 billion in additional value for the economy by optimising land use by just 10% – and the transformation could happen within the next 5–7 years.

The Country Full Show: Tuesday, January 20, 2026
38:17

The Country 20/01/26: Cameron Bagrie talks to Jamie Mackay
05:05

The Country 20/01/26: Dominic Jones talks to Jamie Mackay
06:20