The chief executive of the Meat Industry Association comments on last week’s first in-market activation of the refreshed Taste Pure Nature country-of-origin brand event in Shanghai.

<p>The chief executive of the Meat Industry Association comments on last week&rsquo;s first in-market activation of the refreshed Taste Pure Nature&nbsp;country-of-origin brand event in Shanghai.</p>

Jamie Mackay delivers your daily fix of everything going on in NZ's biggest industry, along with a generous side-serve of news, sports and politics. The Country from Newstalk ZB, Hokonui and Gold Sport.

<p>Jamie Mackay delivers your daily fix of everything going on in NZ's biggest industry, along with a generous side-serve of news, sports and politics. The Country from Newstalk ZB, Hokonui and Gold Sport.</p>

The Country

The Country 10/11/25: Sirma Karapeeva talks to Jamie Mackay

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/0fb7a576-aa5a-4965-a9c7-b3910007ca5f/transcript