Silver Fern Farms, MIA and OSPRI have partnered with Prism Earth’s innovative technology to provide unprecedented insights into farmers’ natural capital that will provide continued market access to the European Union as well as potential new revenue streams.

In this episode, Sarah Perriam-Lampp speaks with Matt Lythe, managing director of Prism Earth, about using AI and satellite imagery to map carbon, biodiversity, and natural capital. This technology helps farmers meet EU deforestation rules and unlock opportunities in sustainable supply chains and nature-based markets.

 

Guest:
Matt Lythe, Managing Director, Prism Earth

Host:
Sarah Perriam-Lampp, CEO and Editor-in-Chief, CountryWide

 

Matt Lythe is helping New Zealand farmers and processors navigate EU deforestation regulations through innovative technology and data analysis. He focuses on using AI, satellite imagery, and natural capital mapping to understand carbon sequestration, biodiversity, and land value, helping farms balance productivity with environmental stewardship. His approach supports sustainable supply chains while providing farmers with insights to manage land effectively and meet regulatory requirements.

As managing director of Prism Earth, Matt collaborates with Silver Fern Farms, the Meat Industry Association, and Osprey to trial new methods and share learnings across the sector. By combining technology with on-farm data, he is helping shape the future of sustainable red meat production in New Zealand and inspiring others to embrace nature-based solutions.





Read the article in the 2025 Spring issue of CountryWide here.

 

Become a CountryWide Club member for $89/year for six seasonal magazines including free postage (New Zealand only) annually: https://country-wide.co.nz/shop/ 

SUBSCRIBE TO THE COUNTRY-WIDE INSIDER WEEKLY EMAIL

Silver Fern Farms, MIA and OSPRI have partnered with Prism Earth&rsquo;s innovative technology to provide unprecedented insights into farmers&rsquo; natural capital that will provide continued market access to the European Union as well as potential new revenue streams.
In this episode, Sarah Perriam-Lampp speaks with Matt Lythe, managing director of Prism Earth, about using AI and satellite imagery to map carbon, biodiversity, and natural capital. This technology helps farmers meet EU deforestation rules and unlock opportunities in sustainable supply chains and nature-based markets.
&nbsp;
Guest:
<ul>
<li aria-level="1">Matt Lythe, Managing Director, Prism Earth</li>
</ul>
Host:
<ul>
<li aria-level="1">Sarah Perriam-Lampp, CEO and Editor-in-Chief, CountryWide</li>
</ul>
&nbsp;
Matt Lythe is helping New Zealand farmers and processors navigate EU deforestation regulations through innovative technology and data analysis. He focuses on using AI, satellite imagery, and natural capital mapping to understand carbon sequestration, biodiversity, and land value, helping farms balance productivity with environmental stewardship. His approach supports sustainable supply chains while providing farmers with insights to manage land effectively and meet regulatory requirements.
As managing director of Prism Earth, Matt collaborates with Silver Fern Farms, the Meat Industry Association, and Osprey to trial new methods and share learnings across the sector. By combining technology with on-farm data, he is helping shape the future of sustainable red meat production in New Zealand and inspiring others to embrace nature-based solutions.
 
Read the article in the 2025 Spring issue of CountryWide <a href="https://country-wide.co.nz/keeping-the-door-open-to-the-eu/">here</a>.
&nbsp;
Become a CountryWide Club member for $89/year for six seasonal magazines including free postage (New Zealand only) annually:<a href="https://country-wide.co.nz/shop/"> https://country-wide.co.nz/shop/</a>&nbsp;
<a href="https://country-wide.co.nz/sign-up/">SUBSCRIBE TO THE COUNTRY-WIDE INSIDER WEEKLY EMAIL</a>

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The CountryWide Podcast.

Hosts: Sarah Perriam-Lampp - CEO & Editor-in-Chief at CountryWide Media

For more information & to subscribe to CountryWide, visit www.country-wide.co.nz

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it&rsquo;s time for our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The CountryWide Podcast.
Hosts: Sarah Perriam-Lampp - CEO &amp; Editor-in-Chief at CountryWide Media
For more information &amp; to subscribe to CountryWide, visit www.country-wide.co.nz

The CountryWide Podcast

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for' our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with the CountryWide Podcast with Editor-in-Chief, Sarah Perriam-Lampp.

To subscribe to Country-Wide, visit www.country-wide.co.nz 

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it&rsquo;s time for' our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with the CountryWide Podcast with Editor-in-Chief,&nbsp;Sarah Perriam-Lampp.
To subscribe to Country-Wide, visit <a href="http://www.country-wide.co.nz">www.country-wide.co.nz</a>&nbsp;

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