Silver Fern Farms, MIA and OSPRI have partnered with Prism Earth’s innovative technology to provide unprecedented insights into farmers’ natural capital that will provide continued market access to the European Union as well as potential new revenue streams.

In this episode, Sarah Perriam-Lampp speaks with Matt Lythe, managing director of Prism Earth, about using AI and satellite imagery to map carbon, biodiversity, and natural capital. This technology helps farmers meet EU deforestation rules and unlock opportunities in sustainable supply chains and nature-based markets.

 

Guest:
Matt Lythe, Managing Director, Prism Earth

Host:
Sarah Perriam-Lampp, CEO and Editor-in-Chief, CountryWide

 

Matt Lythe is helping New Zealand farmers and processors navigate EU deforestation regulations through innovative technology and data analysis. He focuses on using AI, satellite imagery, and natural capital mapping to understand carbon sequestration, biodiversity, and land value, helping farms balance productivity with environmental stewardship. His approach supports sustainable supply chains while providing farmers with insights to manage land effectively and meet regulatory requirements.

As managing director of Prism Earth, Matt collaborates with Silver Fern Farms, the Meat Industry Association, and Osprey to trial new methods and share learnings across the sector. By combining technology with on-farm data, he is helping shape the future of sustainable red meat production in New Zealand and inspiring others to embrace nature-based solutions.





Read the article in the 2025 Spring issue of CountryWide here.

 

Become a CountryWide Club member for $89/year for six seasonal magazines including free postage (New Zealand only) annually: https://country-wide.co.nz/shop/ 

SUBSCRIBE TO THE COUNTRY-WIDE INSIDER WEEKLY EMAIL

Silver Fern Farms, MIA and OSPRI have partnered with Prism Earth&rsquo;s innovative technology to provide unprecedented insights into farmers&rsquo; natural capital that will provide continued market access to the European Union as well as potential new revenue streams.
In this episode, Sarah Perriam-Lampp speaks with Matt Lythe, managing director of Prism Earth, about using AI and satellite imagery to map carbon, biodiversity, and natural capital. This technology helps farmers meet EU deforestation rules and unlock opportunities in sustainable supply chains and nature-based markets.
&nbsp;
Guest:
<ul>
<li aria-level="1">Matt Lythe, Managing Director, Prism Earth</li>
</ul>
Host:
<ul>
<li aria-level="1">Sarah Perriam-Lampp, CEO and Editor-in-Chief, CountryWide</li>
</ul>
&nbsp;
Matt Lythe is helping New Zealand farmers and processors navigate EU deforestation regulations through innovative technology and data analysis. He focuses on using AI, satellite imagery, and natural capital mapping to understand carbon sequestration, biodiversity, and land value, helping farms balance productivity with environmental stewardship. His approach supports sustainable supply chains while providing farmers with insights to manage land effectively and meet regulatory requirements.
As managing director of Prism Earth, Matt collaborates with Silver Fern Farms, the Meat Industry Association, and Osprey to trial new methods and share learnings across the sector. By combining technology with on-farm data, he is helping shape the future of sustainable red meat production in New Zealand and inspiring others to embrace nature-based solutions.
 
Read the article in the 2025 Spring issue of CountryWide <a href="https://country-wide.co.nz/keeping-the-door-open-to-the-eu/">here</a>.
&nbsp;
Become a CountryWide Club member for $89/year for six seasonal magazines including free postage (New Zealand only) annually:<a href="https://country-wide.co.nz/shop/"> https://country-wide.co.nz/shop/</a>&nbsp;
<a href="https://country-wide.co.nz/sign-up/">SUBSCRIBE TO THE COUNTRY-WIDE INSIDER WEEKLY EMAIL</a>

CountryWide CONNECT is the latest innovative daily livestreamed rural video/radio show broadcast at lunchtime 11am – 1pm Monday-Friday from Christchurch, New Zealand.


The show is hosted by respected award-winning agribusiness broadcasters, Sarah Perriam-Lampp (formerly Sarah’s Country & Rural Exchange) and Andy Thompson (formerly The Rural Round-Up).


Over two hours, Sarah & Andy cover the latest in New Zealand rural news, views, politics but most importantly in-depth technical farming advice to help improve farmers bottom lines!

For more information & to subscribe to CountryWide, visit www.country-wide.co.nz

CountryWide CONNECT is the latest innovative daily livestreamed rural video/radio show broadcast at lunchtime 11am &ndash; 1pm Monday-Friday from Christchurch, New Zealand.
 The show is hosted by respected award-winning agribusiness broadcasters, Sarah Perriam-Lampp (formerly Sarah&rsquo;s Country &amp; Rural Exchange) and Andy Thompson (formerly The Rural Round-Up).
 Over two hours, Sarah &amp; Andy cover the latest in New Zealand rural news, views, politics but most importantly in-depth technical farming advice to help improve farmers bottom lines!
For more information &amp; to subscribe to CountryWide, visit www.country-wide.co.nz