In this episode, Sarah Perriam-Lampp talks with Ivan Lawrie, General Manager at the Foundation for Arable Research, about the New Zealand Grown Grains initiative. Ivan explains how growers, millers, and bakers are collaborating to create a traceable, certifiable brand, strengthen the domestic wheat industry, and open opportunities in premium markets, while sharing lessons on value chains and building a resilient local food sector.

 

Guest:
Ivan Lawrie, General Manager Business Operations, Foundation for Arable Research (FAR)

Host:
Sarah Perriam-Lampp, CEO and Editor-in-Chief, Country-Wide

 

Ivan Lawrie is helping shape how New Zealand’s arable producers create and capture value through the New Zealand Grown Grains initiative. He focuses on building a traceable, certifiable brand that connects growers, millers, bakers and consumers, strengthening the domestic wheat industry and creating opportunities in premium markets.

The initiative brings together careful planning, collaboration and innovation, ensuring every stage, from farm to final product, is auditable, trustworthy and high quality. By uniting growers, processors and retailers, Lawrie is helping the sector build consumer confidence in locally grown grains, raise awareness of New Zealand production, and create resilience in an industry challenged by low volumes and global market pressures. His work demonstrates how transparency, strong leadership and a clear vision can deliver long-term value and sustainability across the food system.

 

Read the article from the CountryWide Spring issue here: https://country-wide.co.nz/new-logo-highlights-new-zealand-grown-grains/

 

Become a Country-Wide Club member for $89/year for six seasonal magazines including free postage (New Zealand only) annually: https://country-wide.co.nz/shop/ 

SUBSCRIBE TO THE COUNTRY-WIDE INSIDER WEEKLY EMAIL

In this episode, Sarah Perriam-Lampp talks with Ivan Lawrie, General Manager at the Foundation for Arable Research, about the New Zealand Grown Grains initiative. Ivan explains how growers, millers, and bakers are collaborating to create a traceable, certifiable brand, strengthen the domestic wheat industry, and open opportunities in premium markets, while sharing lessons on value chains and building a resilient local food sector.
&nbsp;
Guest:
<ul>
<li aria-level="1">Ivan Lawrie, General Manager Business Operations, Foundation for Arable Research (FAR)</li>
</ul>
Host:
<ul>
<li aria-level="1">Sarah Perriam-Lampp, CEO and Editor-in-Chief, Country-Wide</li>
</ul>
&nbsp;
Ivan Lawrie is helping shape how New Zealand&rsquo;s arable producers create and capture value through the New Zealand Grown Grains initiative. He focuses on building a traceable, certifiable brand that connects growers, millers, bakers and consumers, strengthening the domestic wheat industry and creating opportunities in premium markets.
The initiative brings together careful planning, collaboration and innovation, ensuring every stage, from farm to final product, is auditable, trustworthy and high quality. By uniting growers, processors and retailers, Lawrie is helping the sector build consumer confidence in locally grown grains, raise awareness of New Zealand production, and create resilience in an industry challenged by low volumes and global market pressures. His work demonstrates how transparency, strong leadership and a clear vision can deliver long-term value and sustainability across the food system.
&nbsp;
Read the article from the CountryWide Spring issue here: <a href="https://country-wide.co.nz/new-logo-highlights-new-zealand-grown-grains/">https://country-wide.co.nz/new-logo-highlights-new-zealand-grown-grains/</a>
&nbsp;
Become a Country-Wide Club member for $89/year for six seasonal magazines including free postage (New Zealand only) annually:<a href="https://country-wide.co.nz/shop/"> https://country-wide.co.nz/shop/</a>&nbsp;
<a href="https://country-wide.co.nz/sign-up/">SUBSCRIBE TO THE COUNTRY-WIDE INSIDER WEEKLY EMAIL</a>

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The CountryWide Podcast.

Hosts: Sarah Perriam-Lampp - CEO & Editor-in-Chief at CountryWide Media

For more information & to subscribe to CountryWide, visit www.country-wide.co.nz

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it&rsquo;s time for our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The CountryWide Podcast.
Hosts: Sarah Perriam-Lampp - CEO &amp; Editor-in-Chief at CountryWide Media
For more information &amp; to subscribe to CountryWide, visit www.country-wide.co.nz

The CountryWide Podcast

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for' our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with the CountryWide Podcast with Editor-in-Chief, Sarah Perriam-Lampp.

To subscribe to Country-Wide, visit www.country-wide.co.nz 

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it&rsquo;s time for' our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with the CountryWide Podcast with Editor-in-Chief,&nbsp;Sarah Perriam-Lampp.
To subscribe to Country-Wide, visit <a href="http://www.country-wide.co.nz">www.country-wide.co.nz</a>&nbsp;

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