Tough times in New Zealand and globally have taken their toll on the luxury goods market, and New Zealand’s merino sector is no exception. 

In this episode, we hear from those who know merino best, and how they’re planning to overcome challenges related to financial recession, and overseas regulations, that demand higher quality and processing accountability. We also look at how new technologies in the AI and genetics space could help enhance merino quality. 

Guests include:
Angus Street, CEO, NZ Merino
Mark Ferguson, Co-Founder & Director, neXtgen Agri
Craig Smith,  General Manager, Devold New Zealand

Hosts:
Rebecca Greaves, Editor, Country-Wide
Sarah Perriam-Lampp, Managing Director, CountryWide Media

Angus Street has been CEO of NZ Merino for almost a year now, and discusses how tough times across the globe have affected the merino and wider sheep market. He says in its 26 year history, this is the first time the company will make a loss. 

He says going forward they’re taking a multifaceted approach to regenerating business globally for merino products, with delivering value to their growers at the core of it. He also discusses how the geopolitical landscape overseas is impacting New Zealand trade, including evolving regulations coming out of Europe. 

Mark Ferguson discusses new technologies coming into the sheep breeding sector, including how AI technologies are already being integrated into farm systems. This includes tools such as facial recognition, to monitor for issues such as fly-strike.

He also discusses what’s next for the merino world, including utilising breeding genetics that haven’t previously been used, such as breeding out dags, and focussing on reducing cost, rather than increasing production. 

Craig Smith is the General Manager of Devold New Zealand, which creates merino wool products that are sold in markets such as Europe. He discusses how they’ve leaned into making sure the whole product is sourced ethically, and where environmental obligations fit into their ethos of providing quality goods. 

He discusses how EU regulations have started asking for the whole story behind a garment, including making sure workers are properly paid and looked after across the manufacturing process, and the welfare of the sheep themselves. 

He discusses how quality has been a big challenge over the past season, and the impact reduced quality of wool can have on the quality of the end product. 

Subscribe to Country-Wide magazine for $59/four magazines plus postage annually: https://country-wide.co.nz/shop/

SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAIL

Tough times in New Zealand and globally have taken their toll on the luxury goods market, and New Zealand’s merino sector is no exception. 
In this episode, we hear from those who know merino best, and how they’re planning to overcome challenges related to financial recession, and overseas regulations, that demand higher quality and processing accountability. We also look at how new technologies in the AI and genetics space could help enhance merino quality. 
Guests include:
<ol>
<li aria-level="1">Angus Street, CEO, <a href="https://www.nzmerino.co.nz/">NZ Merino</a></li>
<li aria-level="1">Mark Ferguson, Co-Founder &amp; Director, <a href="https://www.nextgenagri.com/">neXtgen Agri</a></li>
<li aria-level="1">Craig Smith,  General Manager, <a href="https://www.devoldnewzealand.co.nz/">Devold New Zealand</a></li>
</ol>
Hosts:
<ol>
<li aria-level="1">Rebecca Greaves, Editor, Country-Wide</li>
<li aria-level="1">Sarah Perriam-Lampp, Managing Director, CountryWide Media</li>
</ol>
Angus Street has been CEO of NZ Merino for almost a year now, and discusses how tough times across the globe have affected the merino and wider sheep market. He says in its 26 year history, this is the first time the company will make a loss. 
He says going forward they’re taking a multifaceted approach to regenerating business globally for merino products, with delivering value to their growers at the core of it. He also discusses how the geopolitical landscape overseas is impacting New Zealand trade, including evolving regulations coming out of Europe. 
Mark Ferguson discusses new technologies coming into the sheep breeding sector, including how AI technologies are already being integrated into farm systems. This includes tools such as facial recognition, to monitor for issues such as fly-strike.
He also discusses what’s next for the merino world, including utilising breeding genetics that haven’t previously been used, such as breeding out dags, and focussing on reducing cost, rather than increasing production. 
Craig Smith is the General Manager of Devold New Zealand, which creates merino wool products that are sold in markets such as Europe. He discusses how they’ve leaned into making sure the whole product is sourced ethically, and where environmental obligations fit into their ethos of providing quality goods. 
He discusses how EU regulations have started asking for the whole story behind a garment, including making sure workers are properly paid and looked after across the manufacturing process, and the welfare of the sheep themselves. 
He discusses how quality has been a big challenge over the past season, and the impact reduced quality of wool can have on the quality of the end product. 
Subscribe to Country-Wide magazine for $59/four magazines plus postage annually:<a href="https://country-wide.co.nz/shop/"> https://country-wide.co.nz/shop/</a> 
<a href="https://country-wide.co.nz/sign-up/">SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAIL</a>

CountryWide CONNECT is the latest innovative daily livestreamed rural video/radio show broadcast at lunchtime 11am – 1pm Monday-Friday from Christchurch, New Zealand.


The show is hosted by respected award-winning agribusiness broadcasters, Sarah Perriam-Lampp (formerly Sarah’s Country & Rural Exchange) and Andy Thompson (formerly The Rural Round-Up).


Over two hours, Sarah & Andy cover the latest in New Zealand rural news, views, politics but most importantly in-depth technical farming advice to help improve farmers bottom lines!

For more information & to subscribe to CountryWide, visit www.country-wide.co.nz

CountryWide CONNECT is the latest innovative daily livestreamed rural video/radio show broadcast at lunchtime 11am &ndash; 1pm Monday-Friday from Christchurch, New Zealand.
 The show is hosted by respected award-winning agribusiness broadcasters, Sarah Perriam-Lampp (formerly Sarah&rsquo;s Country &amp; Rural Exchange) and Andy Thompson (formerly The Rural Round-Up).
 Over two hours, Sarah &amp; Andy cover the latest in New Zealand rural news, views, politics but most importantly in-depth technical farming advice to help improve farmers bottom lines!
For more information &amp; to subscribe to CountryWide, visit www.country-wide.co.nz

CountryWide CONNECT

CountryWide CONNECT is an innovative daily livestreamed rural video/radio show broadcast at lunchtime 11am – 1pm Monday-Friday from Christchurch, New Zealand.


The show is hosted by respected award-winning agribusiness broadcasters, Sarah Perriam-Lampp (formerly Sarah’s Country & Rural Exchange) and Andy Thompson (formerly The Rural Round-Up).


Over two hours, Sarah & Andy cover the latest in New Zealand rural news, views, politics but most importantly in-depth technical farming advice to help improve farmers bottom lines!

For more information & to subscribe to CountryWide, visit www.country-wide.co.nz

CountryWide CONNECT is an innovative daily livestreamed rural video/radio show broadcast at lunchtime 11am &ndash; 1pm Monday-Friday from Christchurch, New Zealand.
 The show is hosted by respected award-winning agribusiness broadcasters, Sarah Perriam-Lampp (formerly Sarah&rsquo;s Country &amp; Rural Exchange) and Andy Thompson (formerly The Rural Round-Up).
 Over two hours, Sarah &amp; Andy cover the latest in New Zealand rural news, views, politics but most importantly in-depth technical farming advice to help improve farmers bottom lines!
For more information &amp; to subscribe to CountryWide, visit www.country-wide.co.nz