The wellness industry is valued at $1.8 trillion so why aren’t we positioning New Zealand red meat’s positive health attributes? 

From selecting the right sire through to how we market our beef, hear from three experts from livestock genetics sales ahead of bull sale season, our new host of BEEF Country and an AgResearch scientist who have thoughts on where we need to focus our efforts.

Guests include:
Cameron Craigie, senior scientist, AgResearch
Jo Scott, genetics specialist and host of BEEF Country
Cam Heggie, livestock genetics specialist, PGG Wrightson

Hosts:
Rebecca Greaves, Editor, Country-Wide
Sarah Perriam-Lampp, Managing Director, CountryWide Media

AgResearch scientist, Cameron Craigie, has spent years on meat grading technology identifying tenderness and IMF but is now excited about grading on minerals for joint health and fertility. 

“We have new traits and attributes being released within our grading technology next month so we can identify the nutrient benefits of different cuts,” says Cameron.  

Read the story Red Meat for Wellbeing here on Country-Wide 

Beef traits have been evolving over generations of New Zealand cattle through breeding selection decisions as our new BEEF Country podcast host, Jo Scott, from Targeted Breeding knows well.

“EBV’s work. If a stud tells you they don’t, you have to question why they aren’t working for that stud. But do both, you’ve got to like what you're buying as well,” says Jo.

In tough times, PGG Wrightson livestock genetics specialist Cam Heggie, says breeders are pulling the number of bulls back from the catalogue. Sarah and Cam talk about the focus on net feed efficiency to reduce emissions, the opportunity of dairy beef, why buy yearling bulls and his advice on how to select bulls at the sale. 

Looking for the 2024 Bull Sale calendar? Visit https://www.pggwrightson.co.nz/our-services/livestock/genetics-breeding/bull-sales



EVENT SPOTLIGHT:

Property Brokers Tararua Sheep & Beef Farm Business of the Year Field Day is at Mathew and Marilyn Prior’s Makuri Property - Aorangi Thursday 2nd May



Starting at 9.30am, starting at the Makuri Country Club, Makuri Domain Road, Makuri and lunch can be purchased at the venue ($15 per person). This is a fundraiser for the Makuri Church & Domain, please bring cash on the day.



Vehicles - Quad bikes or standard side by sides (please note no long wheel base side by sides). Helmets are compulsory. 

Subscribe to Country-Wide magazine for $59/four magazines plus postage annually: https://country-wide.co.nz/shop/

SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAIL

The wellness industry is valued at $1.8 trillion so why aren’t we positioning New Zealand red meat’s positive health attributes? 
From selecting the right sire through to how we market our beef, hear from three experts from livestock genetics sales ahead of bull sale season, our new host of BEEF Country and an AgResearch scientist who have thoughts on where we need to focus our efforts.
Guests include:
<ol>
<li aria-level="1">Cameron Craigie, senior scientist, <a href="https://www.agresearch.co.nz/">AgResearch</a></li>
<li aria-level="1">Jo Scott, genetics specialist and host of <a href="https://country-wide.co.nz/beef-country/">BEEF Country</a></li>
<li aria-level="1">Cam Heggie, livestock genetics specialist, <a href="https://www.pggwrightson.co.nz/our-services/livestock/genetics-breeding">PGG Wrightson</a></li>
</ol>
Hosts:
<ol>
<li aria-level="1">Rebecca Greaves, Editor, Country-Wide</li>
<li aria-level="1">Sarah Perriam-Lampp, Managing Director, CountryWide Media</li>
</ol>
AgResearch scientist, Cameron Craigie, has spent years on meat grading technology identifying tenderness and IMF but is now excited about grading on minerals for joint health and fertility. 
“We have new traits and attributes being released within our grading technology next month so we can identify the nutrient benefits of different cuts,” says Cameron.  
Read the story <a href="https://country-wide.co.nz/red-meat-for-wellbeing/">Red Meat for Wellbeing</a> here on Country-Wide 
Beef traits have been evolving over generations of New Zealand cattle through breeding selection decisions as our new BEEF Country podcast host, Jo Scott, from Targeted Breeding knows well.
“EBV’s work. If a stud tells you they don’t, you have to question why they aren’t working for that stud. But do both, you’ve got to like what you're buying as well,” says Jo.
In tough times, PGG Wrightson livestock genetics specialist Cam Heggie, says breeders are pulling the number of bulls back from the catalogue. Sarah and Cam talk about the focus on net feed efficiency to reduce emissions, the opportunity of dairy beef, why buy yearling bulls and his advice on how to select bulls at the sale. 
Looking for the 2024 Bull Sale calendar? Visit <a href="https://www.pggwrightson.co.nz/our-services/livestock/genetics-breeding/bull-sales">https://www.pggwrightson.co.nz/our-services/livestock/genetics-breeding/bull-sales</a> 
 
EVENT SPOTLIGHT:
Property Brokers Tararua Sheep &amp; Beef Farm Business of the Year Field Day is at Mathew and Marilyn Prior’s Makuri Property - Aorangi Thursday 2nd May
 
Starting at 9.30am, starting at the Makuri Country Club, Makuri Domain Road, Makuri and lunch can be purchased at the venue ($15 per person). This is a fundraiser for the Makuri Church &amp; Domain, please bring cash on the day.
 
Vehicles - Quad bikes or standard side by sides (please note no long wheel base side by sides). Helmets are compulsory. 
Subscribe to Country-Wide magazine for $59/four magazines plus postage annually:<a href="https://country-wide.co.nz/shop/"> https://country-wide.co.nz/shop/</a> 
<a href="https://country-wide.co.nz/sign-up/">SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAIL</a>

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.

Hosts: Rebecca Greaves - Editor of Country-Wide

For more information & to subscribe to Country-Wide, visit www.country-wide.co.nz

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.
Hosts: Rebecca Greaves - Editor of Country-Wide
For more information &amp; to subscribe to Country-Wide, visit www.country-wide.co.nz

The Country-Wide Podcast

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for' our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.

Hosts: Editor of Country-Wide, Rebecca Greaves and CountryWide Media’s Managing Director, Sarah Perriam-Lampp.

To subscribe to Country-Wide, visit www.country-wide.co.nz

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for' our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.
Hosts: Editor of Country-Wide, Rebecca Greaves and CountryWide Media’s Managing Director, Sarah Perriam-Lampp.
To subscribe to Country-Wide, visit <a href="http://www.country-wide.co.nz">www.country-wide.co.nz</a>

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