In this episode, Mike White, Chief Science Officer at Ravensdown, explains how Hawkeye Pro, the cooperative’s precision nutrient management platform, is helping New Zealand farmers apply the right nutrients in the right place at the right time. Drawing on years of research, soil science, and advanced technology, Mike outlines how Hawkeye Pro combines soil testing, remote sensing, farm-specific data, and AI to deliver measurable value while being considerate of the environment.

Guest:
Mike White, Chief Science Officer, Ravensdown

Host:
Sarah Perriam-Lampp, Editor-in-Chief, CountryWide

Mike explores practical applications of the platform, including its 100m²-level precision for dairy, sheep, and beef farms, seamless integration with farm systems, and decision-making tools that support both efficiency and compliance. He also discusses the potential productivity gains for farmers, highlights how Hawkeye Pro supports agri-managers in optimising farm performance, and outlines the future of precision nutrient management as the platform continues to evolve.





Become a CountryWide Club member for $89/year for six seasonal magazines including free postage (New Zealand only) annually: https://country-wide.co.nz/shop/ 

SUBSCRIBE TO THE COUNTRY-WIDE INSIDER WEEKLY EMAIL

In this episode, Mike White, Chief Science Officer at Ravensdown, explains how Hawkeye Pro, the cooperative&rsquo;s precision nutrient management platform, is helping New Zealand farmers apply the right nutrients in the right place at the right time. Drawing on years of research, soil science, and advanced technology, Mike outlines how Hawkeye Pro combines soil testing, remote sensing, farm-specific data, and AI to deliver measurable value while being considerate of the environment.
Guest:
<ul>
<li aria-level="1">Mike White, Chief Science Officer, Ravensdown</li>
</ul>
Host:
<ul>
<li aria-level="1">Sarah Perriam-Lampp, Editor-in-Chief, CountryWide</li>
</ul>
Mike explores practical applications of the platform, including its 100m&sup2;-level precision for dairy, sheep, and beef farms, seamless integration with farm systems, and decision-making tools that support both efficiency and compliance. He also discusses the potential productivity gains for farmers, highlights how Hawkeye Pro supports agri-managers in optimising farm performance, and outlines the future of precision nutrient management as the platform continues to evolve.
 
Become a CountryWide Club member for $89/year for six seasonal magazines including free postage (New Zealand only) annually:<a href="https://country-wide.co.nz/shop/"> https://country-wide.co.nz/shop/</a>&nbsp;
<a href="https://country-wide.co.nz/sign-up/">SUBSCRIBE TO THE COUNTRY-WIDE INSIDER WEEKLY EMAIL</a>

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The CountryWide Podcast.

Hosts: Sarah Perriam-Lampp - CEO & Editor-in-Chief at CountryWide Media

For more information & to subscribe to CountryWide, visit www.country-wide.co.nz

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it&rsquo;s time for our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The CountryWide Podcast.
Hosts: Sarah Perriam-Lampp - CEO &amp; Editor-in-Chief at CountryWide Media
For more information &amp; to subscribe to CountryWide, visit www.country-wide.co.nz

The CountryWide Podcast

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for' our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with the CountryWide Podcast with Editor-in-Chief, Sarah Perriam-Lampp.

To subscribe to Country-Wide, visit www.country-wide.co.nz 

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it&rsquo;s time for' our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with the CountryWide Podcast with Editor-in-Chief,&nbsp;Sarah Perriam-Lampp.
To subscribe to Country-Wide, visit <a href="http://www.country-wide.co.nz">www.country-wide.co.nz</a>&nbsp;