Guests include:
Craig Smith, Devold NZ
Danielle Morton & 
Anastasia Tristram, Floating Peaks woollen popular poles
Tom O’Sullivan, Campaign for Wool.


Hosts:
Rebecca Greaves, Editor, Country-Wide
Sarah Perriam-Lampp, Managing Director, CountryWide Media

Episode Summary:

From the discovery of real-time smartphone micron testing to tracing the journey of wool from sheep to shop, we delve into the pivotal role education and government play in reshaping the future of wool. This episode provides a hopeful outlook, driven by increasing demand for natural and sustainable solutions and the potential for transformative industry innovation.

This episode discusses the environmental impact of plastics tree sleeves with Anastasia Tristram, a Central Hawkes Bay farmer who co-founded Floating Peaks offering woollen poplar tree protectors.

Sarah chats to Craig Smith, general manager of Devold NZ and Australian start-up, Zondii that is providing NZ merino growers with the opportunity to prove the traceability of their wool clip from sheep to shop.

Rebecca concludes with an honest chat with Tom O’Sullivan from Campaign for Wool NZ about the cost of wool production highlighting the financial challenges facing sheep farmers which is seeing declining sheep numbers and the role the new government can play in supporting the wool industry by specifying wool products in government procurement of carpets. 

Key Chapters of Interest

12:17 Wool Pole Protectors with Anastasia Tristram

20:26 Wool Journey Resource packs for schools

23:35 Zondii’s technology for wool testing

31:52 Devold’s commitment to quality and traceability

34:13 Traceability in the New York fashion industry

43:31 Campaign for Wool’s education programme, Wools in Schools

52:41 NZ government’s role in the procurement of wool in building products

01:01:41 Highlighting Bremworth carpet’s success

Be in to Win!:

Did you know that New Zealand produces the world’s best grass-fed steak and ribeye steak? You can get your hands on Alliance Group’s Pure South Handpicked 55 Day Aged Beef which was officially crowned the best steak in the world among the best of the best at the World Steak Be to win a Pure South BBQ Steak Pack to deliver to your door.

Enter at country-wide.co.nz by the 31st January 2023 to go in the draw. 

Terms & Conditions apply.

Thanks to Alliance Group, New Zealand’s only 100 percent farmer-owned red meat co-operative.

https://puresouthshop.com/pages/handpicked

LISTEN TO the Alliance's Brief Bite's Podcast here 

SUBSCRIBE TO Country-Wide’s Email Newsletter here

Guests include:
<ol>
<li aria-level="1">Craig Smith, Devold NZ</li>
<li aria-level="1">Danielle Morton &amp; </li>
<li aria-level="1">Anastasia Tristram, Floating Peaks woollen popular poles</li>
<li aria-level="1">Tom O’Sullivan, Campaign for Wool.</li>
</ol>
 Hosts:
<ol>
<li aria-level="1">Rebecca Greaves, Editor, Country-Wide</li>
<li aria-level="1">Sarah Perriam-Lampp, Managing Director, CountryWide Media</li>
</ol>
Episode Summary:
From the discovery of real-time smartphone micron testing to tracing the journey of wool from sheep to shop, we delve into the pivotal role education and government play in reshaping the future of wool. This episode provides a hopeful outlook, driven by increasing demand for natural and sustainable solutions and the potential for transformative industry innovation.
This episode discusses the environmental impact of plastics tree sleeves with Anastasia Tristram, a Central Hawkes Bay farmer who co-founded Floating Peaks offering woollen poplar tree protectors.
Sarah chats to Craig Smith, general manager of Devold NZ and Australian start-up, Zondii that is providing NZ merino growers with the opportunity to prove the traceability of their wool clip from sheep to shop.
Rebecca concludes with an honest chat with Tom O’Sullivan from Campaign for Wool NZ about the cost of wool production highlighting the financial challenges facing sheep farmers which is seeing declining sheep numbers and the role the new government can play in supporting the wool industry by specifying wool products in government procurement of carpets. 
Key Chapters of Interest
12:17 Wool Pole Protectors with Anastasia Tristram
20:26 Wool Journey Resource packs for schools
23:35 Zondii’s technology for wool testing
31:52 Devold’s commitment to quality and traceability
34:13 Traceability in the New York fashion industry
43:31 Campaign for Wool’s education programme, Wools in Schools
52:41 NZ government’s role in the procurement of wool in building products
01:01:41 Highlighting Bremworth carpet’s success
Be in to Win!:
Did you know that New Zealand produces the world’s best grass-fed steak and ribeye steak? You can get your hands on Alliance Group’s Pure South Handpicked 55 Day Aged Beef which was officially crowned the best steak in the world among the best of the best at the World Steak Be to win a Pure South BBQ Steak Pack to deliver to your door.
Enter at <a href="https://country-wide.co.nz/">country-wide.co.nz</a> by the 31st January 2023 to go in the draw. 
Terms &amp; Conditions apply.
Thanks to Alliance Group, New Zealand’s only 100 percent farmer-owned red meat co-operative.
<a href="https://puresouthshop.com/pages/handpicked">https://puresouthshop.com/pages/handpicked</a> 
LISTEN TO the Alliance's <a href="https://open.spotify.com/show/7A6H4u3KvfLrPovTRsk6jd">Brief Bite's Podcast here </a>
SUBSCRIBE TO C<a href="https://country-wide.co.nz/sign-up/">ountry-Wide’s Email Newsletter here</a>

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.

Hosts: Rebecca Greaves - Editor of Country-Wide

For more information & to subscribe to Country-Wide, visit www.country-wide.co.nz

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.
Hosts: Rebecca Greaves - Editor of Country-Wide
For more information &amp; to subscribe to Country-Wide, visit www.country-wide.co.nz

The Country-Wide Podcast

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for' our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.

Hosts: Editor of Country-Wide, Rebecca Greaves and CountryWide Media’s Managing Director, Sarah Perriam-Lampp.

To subscribe to Country-Wide, visit www.country-wide.co.nz

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for' our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.
Hosts: Editor of Country-Wide, Rebecca Greaves and CountryWide Media’s Managing Director, Sarah Perriam-Lampp.
To subscribe to Country-Wide, visit <a href="http://www.country-wide.co.nz">www.country-wide.co.nz</a>

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