Ben Shute, Manager, Social Media Australia and New Zealand is the man responsible for QBE Insurance’s social media program. Insurance companies are often not particularly popular or top of mind with customers; except when they need them. Which makes how they manage and leverage their social media initiatives so important.

In this episode, Ben takes us through how the organisation uses their social channels to create better customer experiences which includes dealing with many emotionally charged situations.

We’ll hear how QBE uses social’s direct relationships to better understand and, ideally, service customers. The aim of which leads to better outcomes for both customers and the organisation.

<a href="https://www.linkedin.com/in/benshute/">Ben Shute</a>, Manager, Social Media Australia and New Zealand is the man responsible for QBE Insurance&rsquo;s social media program. Insurance companies are often not particularly popular or top of mind with customers; except when they need them. Which makes how they manage and leverage their social media initiatives so important.
In this episode, Ben takes us through how the organisation uses their social channels to create better customer experiences which includes dealing with many emotionally charged situations.
We&rsquo;ll hear how QBE uses social&rsquo;s direct relationships to better understand and, ideally, service customers. The aim of which leads to better outcomes for both customers and the organisation.

If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you.  You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities 

Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.

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