Joe Millward, Digital Strategist & Augmented Reality Architect at 3M is one of Australia’s most experienced corporate digital marketers. One of his predictions is that if you don’t understand digital 5 years from today, you won’t have a role in marketing. Successful marketers, no matter what their size of the organisations they work for, should embrace the agility and flexibility of start-ups to better connect with their consumers.

To be effective now and into the future – particularly in an enterprise environment – marketers should not view digital marketing as a separate concept; it’s all about being effective marketers and salespeople.

<p><a href="https://www.linkedin.com/in/joemillward/">Joe Millward</a>, Digital Strategist &amp; Augmented Reality Architect at 3M is one of Australia&rsquo;s most experienced corporate digital marketers. One of his predictions is that if you don&rsquo;t understand digital 5 years from today, you won&rsquo;t have a role in marketing. Successful marketers, no matter what their size of the organisations they work for, should embrace the agility and flexibility of start-ups to better connect with their consumers.</p>
<p>To be effective now and into the future &ndash; particularly in an enterprise environment &ndash; marketers should not view digital marketing as a separate concept; it&rsquo;s all about being effective marketers and salespeople.</p>

If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you.  You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities 

Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.

Advertisement