Jodie Sangster, CEO of the Australian Data Driven Marketing Association (ADMA), discusses the benefits and the challenges for organisations looking to adopt data-driven marketing initiatives. Do consumers recognise and accept companies’ use of data to better service their needs? What internal stakeholders should be involved in related technology decisions? What resource should I put in place to deliver optimal data-driven marketing programs? How will data-driven marketing evolve; and what’s the next big thing? These and many other questions will be covered in this episode. 

<p><a href="https://www.linkedin.com/in/jodiesangster/">Jodie Sangster</a>, CEO of the Australian Data Driven Marketing Association (ADMA), discusses the benefits and the challenges for organisations looking to adopt data-driven marketing initiatives. Do consumers recognise and accept companies&rsquo; use of data to better service their needs? What internal stakeholders should be involved in related technology decisions? What resource should I put in place to deliver optimal data-driven marketing programs? How will data-driven marketing evolve; and what&rsquo;s the next big thing? These and many other questions will be covered in this episode.&nbsp;</p>

If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you.  You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities 

Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.

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