Adele Bernard, Marketing Director APAC of Lithium Technologies is a self-described “tech chick” having worked with several technology based small-medium organisations for over 15 years. With a remit that has covered up to 16 countries, Adele believes that today digital marketing and taking a 3600 view of the customer is central to being successful today.

A central theme that comes through clearly in this episode is that perhaps the biggest opportunity for marketers – no matter whether you’re marketing hammers and nails or beauty products - is to create and reward engaged and passionate advocates.

<a href="https://www.linkedin.com/in/adele-bernard-9305645/">Adele Bernard</a>, Marketing Director APAC of Lithium Technologies is a self-described &ldquo;tech chick&rdquo; having worked with several technology based small-medium organisations for over 15 years. With a remit that has covered up to 16 countries, Adele believes that today digital marketing and taking a 3600 view of the customer is central to being successful today.
A central theme that comes through clearly in this episode is that perhaps the biggest opportunity for marketers &ndash; no matter whether you&rsquo;re marketing hammers and nails or beauty products - is to create and reward engaged and passionate advocates.

If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you.  You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities 

Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.

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