Over 8.5 million people choose to travel to Australia every year. It's the job of John Mackenney, General Manager Digital Transformation at Tourism Australia to ensure that the digital helps to create the best possible outcomes for visitors and the tourism industry.

That means using data to match the interests and desires of foreign visitors to the Australian destinations that will create unforgettable experiences. 

Digital plays a central role in 'closing the sale' using a range of tools including VR and social media. Then there's the leverage it provides in promoting and showcasing Hollywood heartthrob, Chris Hemsworth's role as Australia's tourism ambassador. 

It's a unique digital story but one that has insights we can all learn from.

Over 8.5 million people choose to travel to Australia every year. It's the job of <a href="https://www.linkedin.com/in/john-mackenney-37253624/">John Mackenney</a>, General Manager Digital Transformation at Tourism Australia to ensure that the digital helps to create the best possible outcomes for visitors and the tourism industry.
That means using data to match the interests and desires of foreign visitors to the Australian destinations that will create unforgettable experiences.&nbsp;
Digital plays a central role in 'closing the sale' using a range of tools including VR and social media. Then there's the leverage it provides in promoting and showcasing Hollywood heartthrob, Chris Hemsworth's role as Australia's tourism ambassador.&nbsp;
It's a unique digital story but one that has insights we can all learn from.

If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you.  You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities 

Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.

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