Keirra Parry is the Digital Acceleration Manager for Bayer Consumer Healthcare mapping out what digital looks like for the organisation in Australia. In this episode, Keirra explains how she facilitates the digital transformation process in a highly regulated organisation making sure that digital is an enabler for achieving brand and organisation objectives.

We will learn how Bayer ensures that the digital transformation is widely supported across the organisation and what all of their digital decisions are driven by.

<p>Keirra Parry is the Digital Acceleration Manager for Bayer Consumer Healthcare mapping out what digital looks like for the organisation in Australia. In this episode, Keirra explains how she facilitates the digital transformation process in a highly regulated organisation making sure that digital is an enabler for achieving brand and organisation objectives.<br> <br>We will learn how Bayer ensures that the digital transformation is widely supported across the organisation and what all of their digital decisions are driven by.</p>

If you’re a corporate marketer who wants to get better returns from your digital marketing investment, The Corporate Digital Marketing Podcast is for you.  You’ll hear insights from a range of marketers and industry experts to help you take advantage of your many digital opportunities 

Your host, digital marketing expert, published author and regular media presenter, Peter Applebaum examines the latest digital strategies, tactics, case studies and technologies to help you drive your brand and your career to new heights.

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