In this special episode of the Love Your People Podcast, Brent Vander Waal, President and CEO of ITA Group, joins host John Duisberg to pull back the curtain on how a 60-year-old agency walks the talk of its own "people first" philosophy.

Brent shares his journey from Controller to CEO and unpacks the tangible strategies ITA Group uses to create a culture of ownership—including the unique "vesting vest" ceremony and a surprise company-wide bonus that reinforced their core values. He also discusses the evolution of HR into a strategic business partner and offers a grounded perspective on balancing Artificial Intelligence (AI) with Human Intelligence (HI).

💡 Don’t miss future episodes! Join our community at https://www.itagroup.com/insights for insights and tools to grow as a people-first leader.

Resources from this Episode
Connect with Brent on LinkedIn: https://www.linkedin.com/in/brent-vander-waal-3438a59/ 
Learn more about ITA Group: https://www.itagroup.com 

Credits
Theme Music 🎵DPMusic from Pond5.com
Produced by ChatWithLeadersMedia.com

In this special episode of the Love Your People Podcast, Brent Vander Waal, President and CEO of ITA Group, joins host John Duisberg to pull back the curtain on how a 60-year-old agency walks the talk of its own "people first" philosophy.
Brent shares his journey from Controller to CEO and unpacks the tangible strategies ITA Group uses to create a culture of ownership&mdash;including the unique "vesting vest" ceremony and a surprise company-wide bonus that reinforced their core values. He also discusses the evolution of HR into a strategic business partner and offers a grounded perspective on balancing Artificial Intelligence (AI) with Human Intelligence (HI).
💡 Don&rsquo;t miss future episodes! Join our community at <a href="https://www.itagroup.com/insights">https://www.itagroup.com/insights</a> for insights and tools to grow as a people-first leader.
Resources from this Episode
<ul>
<li aria-level="1">Connect with Brent on LinkedIn: <a href="https://www.linkedin.com/in/brent-vander-waal-3438a59/">https://www.linkedin.com/in/brent-vander-waal-3438a59/</a>&nbsp;</li>
<li aria-level="1">Learn more about ITA Group: <a href="https://www.itagroup.com">https://www.itagroup.com</a>&nbsp;</li>
</ul>
Credits
<ul>
<li aria-level="1">Theme Music 🎵<a href="https://www.pond5.com/artist/dpmusic">DPMusic</a> from Pond5.com</li>
<li>Produced by <a href="https://chatwithleaders.com">ChatWithLeadersMedia.com</a></li>
</ul>

The Love Your People podcast by ITA Group is for HR professionals, business leaders and culture enthusiasts who believe that thriving organizations start with empowered, engaged people.

Each episode features real stories, practical strategies and expert advice from leaders who are transforming organizations by putting their people first. We explore topics like employee engagement, team building, leadership development and how to create a connected culture. Whether you're looking for fresh ideas to spark joy in your team or proven strategies to boost morale and productivity, this podcast has you covered.

Subscribe now and join the movement of loving your people to transform your workplace—and your business.

The Love Your People podcast by ITA Group is for HR professionals, business leaders and culture enthusiasts who believe that thriving organizations start with empowered, engaged people.
Each episode features real stories, practical strategies and expert advice from leaders who are transforming organizations by putting their people first. We explore topics like employee engagement, team building, leadership development and how to create a connected culture. Whether you're looking for fresh ideas to spark joy in your team or proven strategies to boost morale and productivity, this podcast has you covered.
Subscribe now and join the movement of loving your people to transform your workplace&mdash;and your business.

At the heart of every successful business is a strong culture. Find out how high-achieving people leaders are putting their employees first - and why it makes all the difference.

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