In this week’s episode of The Common Creative our guest, Masami Sato, founder of B1G1, shares her journey in creating a social good enterprise that’s making a global impact. B1G1 (Buy1GIVE1) aims to foster a world of giving, where everyday actions lead to real change. Businesses can choose high-impact projects and link their daily activities to measurable outcomes. With over 300 million giving impacts and support for 450+ projects across 50 countries, B1G1 is transforming the way we give back. 

Masami’s personal journey, from overcoming shyness and feeling disconnected to launching multiple ventures, reflects her deep passion for a more equitable world. Her upside-down approach to business is captured in her books like ‘JOY - The gift of acceptance, trust, and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’. She’s also sought-after TEDx speaker and global advocate for purposeful business.

Tune in to hear how Masami’s innovative ideas can inspire you to create meaningful impact in your business.

LINKS:

Masami Sato - Special Guests

Instagram: https://www.instagram.com/masami_b1g1

LinkedIn: https://www.linkedin.com/in/masamisato/

Website: https://b1g1.com/

Other links: https://www.forbes.com/sites/afdhelaziz/2024/05/07/how-masami-sato-and-the-b1g1-movement-help-companies-to-create-a-world-full-of-giving/

Paul Fairweather - Co-host

https://www.paulfairweather.com

Chris Meredith - Co-host

https://www.chrismeredith.com.au

Two Common Creatives

https://www.twocommoncreatives.com/podcast