The Common Creative Episode 4 “Shampoo”

 

What is the role of creativity in the cut-and-thrust of the business world?  In this episode, Chris Meredith shares a story about his experience as a junior brand manager in charge of a shampoo brand. Despite having a  creative idea to boost sales the idea was squished by the all-powerful Marketing Director who explained that ideas like that are not what we do around here.

 

The creative lessons  for business are:

 

Sometimes without even knowing it, businesses kill creativity.

For creativity to work effectively, it pays to start out by understanding the existing rules (“How we do things around here”)

Once an idea has been created, gain traction by allowing colleagues to explore it and play with it. (Play is an important tool for creatives)

Don't get too attached to your own ideas.  Once a team gets to play with an idea, it will alter and change - so don’t be defensive and protect the original concept.

 

Links/References:

 

 

Silvikrin Shampoo

https://www.wella.com/international/about-wella/silvikrin

The Common Creative Episode 4 &ldquo;Shampoo&rdquo;
&nbsp;
What is the role of creativity in the cut-and-thrust of the business world?&nbsp; In this episode, Chris Meredith shares a story about his experience as a junior brand manager in charge of a shampoo brand. Despite having a&nbsp; creative idea to boost sales the idea was squished by the all-powerful Marketing Director who explained that ideas like that are not what we do around here.
&nbsp;
The creative lessons&nbsp; for business are:
&nbsp;
Sometimes without even knowing it, businesses kill creativity.
For creativity to work effectively, it pays to start out by understanding the existing rules (&ldquo;How we do things around here&rdquo;)
Once an idea has been created, gain traction by allowing colleagues to explore it and play with it. (Play is an important tool for creatives)
Don't get too attached to your own ideas.&nbsp; Once a team gets to play with an idea, it will alter and change - so don&rsquo;t be defensive and protect the original concept.
&nbsp;
Links/References:
&nbsp;
&nbsp;
Silvikrin Shampoo
<a href="https://www.wella.com/international/about-wella/silvikrin">https://www.wella.com/international/about-wella/silvikrin</a>

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith
The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language.
Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral”
By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist.
Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!) 
The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm.
Join us for our conversations and surprising guests to unlock your own creativity. 



https://thecommoncreative.co/

https://www.paulfairweather.com/

https://chrismeredith.com.au/

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language. Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral” By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist. Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!)  The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm. Join us for our conversations and surprising guests to unlock your own creativity. 
 
<a href="https://thecommoncreative.co/">https://thecommoncreative.co/</a>
<a href="https://www.paulfairweather.com/">https://www.paulfairweather.com/</a>
<a href="https://chrismeredith.com.au/">https://chrismeredith.com.au/</a>

The Common Creative

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith
The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language.
Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral”
By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist.
Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!) 
The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm.
Join us for our conversations and surprising guests to unlock your own creativity. 

 

https://thecommoncreative.co/

https://www.paulfairweather.com/

https://chrismeredith.com.au/

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith The worlds of business, home and play are all starved of creativity.&nbsp; From an early age, we&rsquo;re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.&nbsp; The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language. Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG &ldquo;@everythink&rdquo;, Chris photographs the same beach each and every day and posts the image on IG &ldquo;@thisisbalmoral&rdquo; By day, Paul Fairweather is a Brisbane-based, speaker, author,&nbsp; mentor,&nbsp; architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist. Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!)&nbsp; The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm. Join us for our conversations and surprising guests to unlock your own creativity.&nbsp;
&nbsp;
<a href="https://thecommoncreative.co/">https://thecommoncreative.co/</a>
<a href="https://www.paulfairweather.com/">https://www.paulfairweather.com/</a>
<a href="https://chrismeredith.com.au/">https://chrismeredith.com.au/</a>

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