In this episode of The Common Creative Podcast, Paul chats with Warwick Heathwood about his journey from Outback Queensland to leading creative strategy on the world stage. Warwick shares how his early life, love for music, and agency experience shaped his views on storytelling, intuition, and the creative process. The conversation highlights the power of curiosity and the importance of understanding human behaviour in great strategy.

Warwick is a strategic leader with over 20 years’ experience in brand, creative, and business strategy. He’s helped drive growth for global brands, startups, and nonprofits, blending commercial acumen with sharp behavioural insight to create award-winning work across Australia, San Francisco, and New York.

It’s a conversation packed with wisdom, humility, and creative inspiration.

LINKS:

Warwick Heathwood - Special Guest

Website: https://subfrac.com/

LinkedIn: https://au.linkedin.com/in/warwick-heathwood-9aa3682a

Paul Fairweather - Co-host

https://www.paulfairweather.com

Chris Meredith - Co-host

https://www.chrismeredith.com.au