How can businesses embrace artistic processes and become more innovative?

Chloe Preece works at the intersection of arts and marketing, focusing on how businesses can learn from artists' creative processes. Drawing on her observations of the way real artists work, she beats the drum for concepts such as play, experimentation, and embracing failure in fostering a creative culture within business. 

Chloe is a Professor of Marketing at ESCP Business School and Academic Director of the MSc in Marketing & Creativity. Her research focuses on marketing within the arts and creative industries, exploring how the arts generate social, cultural, and economic value. She has published in top journals, co-edited Marketing the Arts (2023), and has an upcoming book, The Power of Consumer Creativity (2024). Chloe has presented her work globally and been featured in outlets like The Financial Times and Newsweek. She holds degrees from McGill University and King’s College London

LINKS:

Dr. Chloe Preece- Special Guest

Linkedin - https://www.linkedin.com/in/dr-chloe-preece-2798246/

X -  @chloempreece

Website - https://escp.eu/preece-chloe

Paul Fairweather - Co-host

https://www.paulfairweather.com

Chris Meredith - Co-host

https://www.chrismeredith.com.au

Two Common Creatives

https://www.twocommoncreatives.com/podcast

How can businesses embrace artistic processes and become more innovative?
Chloe Preece works at the intersection of arts and marketing, focusing on how businesses can learn from artists' creative processes. Drawing on her observations of the way real artists work, she beats the drum for concepts such as play, experimentation, and embracing failure in fostering a creative culture within business.&nbsp;
Chloe is a Professor of Marketing at ESCP Business School and Academic Director of the MSc in Marketing &amp; Creativity. Her research focuses on marketing within the arts and creative industries, exploring how the arts generate social, cultural, and economic value. She has published in top journals, co-edited Marketing the Arts (2023), and has an upcoming book, The Power of Consumer Creativity (2024). Chloe has presented her work globally and been featured in outlets like The Financial Times and Newsweek. She holds degrees from McGill University and King&rsquo;s College London
<hr>
LINKS:
Dr. Chloe Preece- Special Guest
Linkedin - <a href="https://www.linkedin.com/in/dr-chloe-preece-2798246/">https://www.linkedin.com/in/dr-chloe-preece-2798246/</a>
X -&nbsp; @chloempreece
Website - <a href="https://escp.eu/preece-chloe">https://escp.eu/preece-chloe</a>
<hr>
Paul Fairweather - Co-host
<a href="https://www.paulfairweather.com">https://www.paulfairweather.com</a>
Chris Meredith - Co-host
<a href="https://www.chrismeredith.com.au">https://www.chrismeredith.com.au</a>
Two Common Creatives
<a href="https://www.twocommoncreatives.com/podcast">https://www.twocommoncreatives.com/podcast</a>

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith
The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language.
Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral”
By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist.
Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!) 
The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm.
Join us for our conversations and surprising guests to unlock your own creativity. 



https://thecommoncreative.co/

https://www.paulfairweather.com/

https://chrismeredith.com.au/

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language. Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral” By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist. Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!)  The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm. Join us for our conversations and surprising guests to unlock your own creativity. 
 
<a href="https://thecommoncreative.co/">https://thecommoncreative.co/</a>
<a href="https://www.paulfairweather.com/">https://www.paulfairweather.com/</a>
<a href="https://chrismeredith.com.au/">https://chrismeredith.com.au/</a>

The Common Creative

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith
The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language.
Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral”
By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist.
Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!) 
The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm.
Join us for our conversations and surprising guests to unlock your own creativity. 

 

https://thecommoncreative.co/

https://www.paulfairweather.com/

https://chrismeredith.com.au/

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith The worlds of business, home and play are all starved of creativity.&nbsp; From an early age, we&rsquo;re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.&nbsp; The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language. Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG &ldquo;@everythink&rdquo;, Chris photographs the same beach each and every day and posts the image on IG &ldquo;@thisisbalmoral&rdquo; By day, Paul Fairweather is a Brisbane-based, speaker, author,&nbsp; mentor,&nbsp; architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist. Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!)&nbsp; The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm. Join us for our conversations and surprising guests to unlock your own creativity.&nbsp;
&nbsp;
<a href="https://thecommoncreative.co/">https://thecommoncreative.co/</a>
<a href="https://www.paulfairweather.com/">https://www.paulfairweather.com/</a>
<a href="https://chrismeredith.com.au/">https://chrismeredith.com.au/</a>

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