How do you strike the right balance between creativity and profitability? 

Joining us this week is the Executive Vice President of Sony Pictures Entertainment, Stephen Basil-Jones, who shares some of the more surprising and challenging aspects behind creativity and how to target markets effectively. Tune in now for an episode full of creative insights and to learn why creativity might best be summed up by the quote "nobody knows anything"! 

 

Links/References

Stephen Basil-Jones: https://www.linkedin.com/in/stephen-basil-jones-58739699/?originalSubdomain=au

The Common Creative Podcast (Paul and Chris): https://creativecommons.org.au

The Common Creative (Mailing List Subscriptions): http://eepurl.com/hgp0_j

How do you strike the right balance between creativity and profitability?&nbsp;
Joining us this week is the Executive Vice President of Sony Pictures Entertainment, Stephen Basil-Jones, who shares some of the more surprising and challenging aspects behind creativity and how to target markets effectively. Tune in now for an episode full of creative insights and to learn why creativity might best be summed up by the quote "nobody knows anything"!&nbsp;
&nbsp;
Links/References
Stephen Basil-Jones: <a href="https://www.linkedin.com/in/stephen-basil-jones-58739699/?originalSubdomain=au">https://www.linkedin.com/in/stephen-basil-jones-58739699/?originalSubdomain=au</a>
The Common Creative Podcast (Paul and Chris):&nbsp;<a href="https://creativecommons.org.au/">https://creativecommons.org.au</a>
The Common Creative (Mailing List Subscriptions):&nbsp;<a href="http://eepurl.com/hgp0_j">http://eepurl.com/hgp0_j</a>

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith
The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language.
Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral”
By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist.
Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!) 
The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm.
Join us for our conversations and surprising guests to unlock your own creativity. 



https://thecommoncreative.co/

https://www.paulfairweather.com/

https://chrismeredith.com.au/

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language. Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral” By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist. Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!)  The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm. Join us for our conversations and surprising guests to unlock your own creativity. 
 
<a href="https://thecommoncreative.co/">https://thecommoncreative.co/</a>
<a href="https://www.paulfairweather.com/">https://www.paulfairweather.com/</a>
<a href="https://chrismeredith.com.au/">https://chrismeredith.com.au/</a>

The Common Creative

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith
The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language.
Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral”
By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist.
Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!) 
The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm.
Join us for our conversations and surprising guests to unlock your own creativity. 

 

https://thecommoncreative.co/

https://www.paulfairweather.com/

https://chrismeredith.com.au/

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith The worlds of business, home and play are all starved of creativity.&nbsp; From an early age, we&rsquo;re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.&nbsp; The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language. Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG &ldquo;@everythink&rdquo;, Chris photographs the same beach each and every day and posts the image on IG &ldquo;@thisisbalmoral&rdquo; By day, Paul Fairweather is a Brisbane-based, speaker, author,&nbsp; mentor,&nbsp; architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist. Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!)&nbsp; The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm. Join us for our conversations and surprising guests to unlock your own creativity.&nbsp;
&nbsp;
<a href="https://thecommoncreative.co/">https://thecommoncreative.co/</a>
<a href="https://www.paulfairweather.com/">https://www.paulfairweather.com/</a>
<a href="https://chrismeredith.com.au/">https://chrismeredith.com.au/</a>

Episode 33 - Stephen Basil-Jones: Creativity in Motion Picture

In this caffeine-loaded episode of The Common Creative podcast, hosts Chris Meredith and Paul Fairweather explore the stimulating connection between caffeine and creativity with guest Dean Merlo, the founder of Merlo Coffee. The discussion brews with insights into the impact of coffee culture on business innovation and how simple changes revolutionise consumer experience. Dean shares his journey from the practice of law to pioneering café culture in Australia, highlighting the importance of staying ahead of the crowd,

As a young man, Dean spent some time in California and was inspired by the quality of the American service model. With restaurants well and truly in his genes, he followed the footsteps of both his father and grandparents and launched his first coffee shop on Queen Street. A little while later, frustrated with the quality of coffee he was sourcing, he decided to give roasting his own a crack. The rest, as they say, is history.

LINKS:

Dean Merlo- Special Guests

Instagram  - http://www.instagram.com/merlocoffee

Facebook  - http://www.facebook.com/merlocoffee

YouTube    -https://www.youtube.com/channel/UCQycAuGuuwBJtpfnMqpIBXA

Website     - https://www.merlo.com.au/

Paul Fairweather - Co-host

https://www.paulfairweather.com

Chris Meredith - Co-host

https://www.chrismeredith.com.au

Two Common Creatives

https://www.twocommoncreatives.com/podcast

In this caffeine-loaded episode of The Common Creative podcast, hosts Chris Meredith and Paul Fairweather explore the stimulating connection between caffeine and creativity with guest Dean Merlo, the founder of Merlo Coffee. The discussion brews with insights into the impact of coffee culture on business innovation and how simple changes revolutionise consumer experience. Dean shares his journey from the practice of law to pioneering café culture in Australia, highlighting the importance of staying ahead of the crowd,
As a young man, Dean spent some time in California and was inspired by the quality of the American service model. With restaurants well and truly in his genes, he followed the footsteps of both his father and grandparents and launched his first coffee shop on Queen Street. A little while later, frustrated with the quality of coffee he was sourcing, he decided to give roasting his own a crack. The rest, as they say, is history.
<hr>
LINKS:
Dean Merlo- Special Guests
Instagram  - <a href="http://www.instagram.com/merlocoffee">http://www.instagram.com/merlocoffee</a>
Facebook  - <a href="http://www.facebook.com/merlocoffee">http://www.facebook.com/merlocoffee</a>
YouTube    -<a href="https://www.youtube.com/channel/UCQycAuGuuwBJtpfnMqpIBXA">https://www.youtube.com/channel/UCQycAuGuuwBJtpfnMqpIBXA</a>
Website     - <a href="https://www.merlo.com.au/">https://www.merlo.com.au/</a>
<hr>
Paul Fairweather - Co-host
<a href="https://www.paulfairweather.com">https://www.paulfairweather.com</a>
Chris Meredith - Co-host
<a href="https://www.chrismeredith.com.au">https://www.chrismeredith.com.au</a>
Two Common Creatives
<a href="https://www.twocommoncreatives.com/podcast">https://www.twocommoncreatives.com/podcast</a>

Episode 106: Dean Merlo - Caffeinated Creative

This week’s episode, Scott Andrew James is a multifaceted creative located in Austin, Texas, who operates in the dual roles of a book coach and a roving poet. Scott found his true calling in the world of words. He ultimately discovered his passion for creating interactive, co-creative poetry. Using his grandfather's 1946 Smith Corona typewriter, 

Scott's creative journey began with an unconventional path as he chose the wilderness over the classroom. Eventually settling in Austin, Texas, his passion for poetry took an interactive turn when he began composing personalised poetry at events. Scott's technique of tapping into his intuitive creativity raises intriguing questions about the spaces where technology aids and hinders the creative process. The episode culminates with a remarkable live demonstration of Scott's typewriting skills, prompting reflections on the importance of preparing mentally and physically to harness creativity.

LINKS:

Scott Andrew James - Special Guests

Instagram - https://www.instagram.com/scottandrewjames/

LinkedIn -  https://www.linkedin.com/in/scottajames/

Website - https://www.scottandrewjames.com/

https://scottjamesconsulting.com/  

The episode with the Neuroscientist who studies intuition is.

The episodes on Mindwandering and Mindwondering

Roger Beaty on the 3 networks

Sunni Brown’s TED Talk 

Paul Fairweather - Co-host

https://www.paulfairweather.com

Chris Meredith - Co-host

https://www.chrismeredith.com.au

Two Common Creatives

https://www.twocommoncreatives.com/podcast

This week’s episode, Scott Andrew James is a multifaceted creative located in Austin, Texas, who operates in the dual roles of a book coach and a roving poet. Scott found his true calling in the world of words. He ultimately discovered his passion for creating interactive, co-creative poetry. Using his grandfather's 1946 Smith Corona typewriter, 
Scott's creative journey began with an unconventional path as he chose the wilderness over the classroom. Eventually settling in Austin, Texas, his passion for poetry took an interactive turn when he began composing personalised poetry at events. Scott's technique of tapping into his intuitive creativity raises intriguing questions about the spaces where technology aids and hinders the creative process. The episode culminates with a remarkable live demonstration of Scott's typewriting skills, prompting reflections on the importance of preparing mentally and physically to harness creativity.
<hr>
LINKS:
Scott Andrew James - Special Guests
Instagram - <a href="https://www.instagram.com/scottandrewjames/">https://www.instagram.com/scottandrewjames/</a>
LinkedIn -  <a href="https://www.linkedin.com/in/scottajames/">https://www.linkedin.com/in/scottajames/</a>
Website - <a href="https://www.scottandrewjames.com/">https://www.scottandrewjames.com/</a>
                <a href="https://scottjamesconsulting.com/">https://scottjamesconsulting.com/    </a>        
<hr>
The episode with the <a href="https://podcasts.apple.com/au/podcast/episode-57-joel-pearson-neurocreativity-3-intuitive/id1525162918?i=1000581865378">Neuroscientist</a> who studies intuition is.
The episodes on <a href="https://podcasts.apple.com/au/podcast/episode-55-moshe-bar-neurocreativity-1-boost-your-creativity/id1525162918?i=1000580369617">Mindwandering</a> and <a href="https://podcasts.apple.com/au/podcast/episode-60-jonathan-schooler-neurocreativity-6-mindwondering/id1525162918?i=1000584163211">Mindwondering</a>
<a href="https://podcasts.apple.com/au/podcast/episode-61-roger-beaty-neurocreativity-7-creative-thinking/id1525162918?i=1000585028475">Roger Beaty on the 3 networks</a>
<a href="https://youtu.be/7fx0QcHyrFk?si=CiPzQDh6kSKGwVUT ">Sunni Brown’s TED Talk </a>
<hr>
Paul Fairweather - Co-host
<a href="https://www.paulfairweather.com">https://www.paulfairweather.com</a>
Chris Meredith - Co-host
<a href="https://www.chrismeredith.com.au">https://www.chrismeredith.com.au</a>
Two Common Creatives
<a href="https://www.twocommoncreatives.com/podcast">https://www.twocommoncreatives.com/podcast</a>

Episode 105: Scott Andrew James - A Poetic Creative Type

World Story Telling Day was originally created in Sweden to encourage people to tell stories and build better connections. This year’s theme “Building Bridges” seems particularly poignant.


In this snippet, Paul and Chris celebrate World Story Telling Day 2024 with a conversation about the history of the event, the role of story telling in bringing people together and a review of some of the episodes of The Common Creative with particular powerful story tellers.


Neal Ford (episode 83), James Hegarty (episode 99),  Gavin Blake (episode 94), Brock Swinton (episode 96), Professor Uri Hassen (episode 56), Rachel Barnard (episode 72) and Miranda West (episode 104) are all discussed.


Themes such as the importance of ensuring that stories have a message inside them, painting pictures in the mind, keeping a sense of humour and being brutal with editing are all brought to life.


Jump in to join the World Story Telling Day vibe!

LINKS

Paul Fairweather - Co-host

https://www.paulfairweather.com

Chris Meredith - Co-host

https://www.chrismeredith.com.au

Two Common Creatives

https://www.twocommoncreatives.com/podcast

World Story Telling Day was originally created in Sweden to encourage people to tell stories and build better connections. This year’s theme “Building Bridges” seems particularly poignant.
 In this snippet, Paul and Chris celebrate World Story Telling Day 2024 with a conversation about the history of the event, the role of story telling in bringing people together and a review of some of the episodes of The Common Creative with particular powerful story tellers.
 Neal Ford (episode 83), James Hegarty (episode 99),  Gavin Blake (episode 94), Brock Swinton (episode 96), Professor Uri Hassen (episode 56), Rachel Barnard (episode 72) and Miranda West (episode 104) are all discussed.
 Themes such as the importance of ensuring that stories have a message inside them, painting pictures in the mind, keeping a sense of humour and being brutal with editing are all brought to life.
 Jump in to join the World Story Telling Day vibe!
<hr>
LINKS
Paul Fairweather - Co-host
<a href="https://www.paulfairweather.com">https://www.paulfairweather.com</a>
Chris Meredith - Co-host
<a href="https://www.chrismeredith.com.au">https://www.chrismeredith.com.au</a>
Two Common Creatives
<a href="https://www.twocommoncreatives.com/podcast">https://www.twocommoncreatives.com/podcast</a>

Episode 33 - Stephen Basil-Jones: Creativity in Motion Picture

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