How do you strike the right balance between creativity and profitability? 

Joining us this week is the Executive Vice President of Sony Pictures Entertainment, Stephen Basil-Jones, who shares some of the more surprising and challenging aspects behind creativity and how to target markets effectively. Tune in now for an episode full of creative insights and to learn why creativity might best be summed up by the quote "nobody knows anything"! 

 

Links/References

Stephen Basil-Jones: https://www.linkedin.com/in/stephen-basil-jones-58739699/?originalSubdomain=au

The Common Creative Podcast (Paul and Chris): https://creativecommons.org.au

The Common Creative (Mailing List Subscriptions): http://eepurl.com/hgp0_j

How do you strike the right balance between creativity and profitability?&nbsp;
Joining us this week is the Executive Vice President of Sony Pictures Entertainment, Stephen Basil-Jones, who shares some of the more surprising and challenging aspects behind creativity and how to target markets effectively. Tune in now for an episode full of creative insights and to learn why creativity might best be summed up by the quote "nobody knows anything"!&nbsp;
&nbsp;
Links/References
Stephen Basil-Jones: <a href="https://www.linkedin.com/in/stephen-basil-jones-58739699/?originalSubdomain=au">https://www.linkedin.com/in/stephen-basil-jones-58739699/?originalSubdomain=au</a>
The Common Creative Podcast (Paul and Chris):&nbsp;<a href="https://creativecommons.org.au/">https://creativecommons.org.au</a>
The Common Creative (Mailing List Subscriptions):&nbsp;<a href="http://eepurl.com/hgp0_j">http://eepurl.com/hgp0_j</a>

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith
The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language.
Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral”
By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist.
Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!) 
The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm.
Join us for our conversations and surprising guests to unlock your own creativity. 



https://thecommoncreative.co/

https://www.paulfairweather.com/

https://chrismeredith.com.au/

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language. Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral” By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist. Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!)  The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm. Join us for our conversations and surprising guests to unlock your own creativity. 
 
<a href="https://thecommoncreative.co/">https://thecommoncreative.co/</a>
<a href="https://www.paulfairweather.com/">https://www.paulfairweather.com/</a>
<a href="https://chrismeredith.com.au/">https://chrismeredith.com.au/</a>

The Common Creative

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith
The worlds of business, home and play are all starved of creativity.  From an early age, we’re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.  The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language.
Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG “@everythink”, Chris photographs the same beach each and every day and posts the image on IG “@thisisbalmoral”
By day, Paul Fairweather is a Brisbane-based, speaker, author,  mentor,  architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist.
Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!) 
The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm.
Join us for our conversations and surprising guests to unlock your own creativity. 

 

https://thecommoncreative.co/

https://www.paulfairweather.com/

https://chrismeredith.com.au/

The Common Creative - But Never Ordinary A podcast series with Paul Fairweather and Chris Meredith The worlds of business, home and play are all starved of creativity.&nbsp; From an early age, we&rsquo;re taught how to analyse, critique and simplify but the tools for exploring, ideating and creating are assumed to be instinctive.&nbsp; The Common Creative is all about bringing creativity back into everyday life - understanding the essence of creativity and making creativity a common as a loaf of bread and as well understood as a common language. Hosts Paul Fairweather and Chris Meredith are both creative thought-leaders and have been bonded by a common passion for creating and sharing something new and inspiring every day. Paul paints a watercolour of the household object and posts the image on IG &ldquo;@everythink&rdquo;, Chris photographs the same beach each and every day and posts the image on IG &ldquo;@thisisbalmoral&rdquo; By day, Paul Fairweather is a Brisbane-based, speaker, author,&nbsp; mentor,&nbsp; architect and artist. Chris Meredith is a Sydney-based, business coach, innovation consultant, and award-winning photo-artist. Each podcast explores a different aspect of creativity. Recent topics have included: Energy, Time, Constraints and even the Impact of Covid-19 (why not?!)&nbsp; The podcasts are ideal for anyone looking to get out of a rut and deliver stuff that goes beyond the norm. Join us for our conversations and surprising guests to unlock your own creativity.&nbsp;
&nbsp;
<a href="https://thecommoncreative.co/">https://thecommoncreative.co/</a>
<a href="https://www.paulfairweather.com/">https://www.paulfairweather.com/</a>
<a href="https://chrismeredith.com.au/">https://chrismeredith.com.au/</a>

Episode 33 - Stephen Basil-Jones: Creativity in Motion Picture

In this episode, Dave Brown explores the depths of creativity through playful inquiry, long-term projects, and the interplay of whimsy and logic. This episode delves into creative principles, the art of collaboration, and how to foster innovation in both arts and business. Dave shares seven foundational principles he's developed over 40 years from limiting your palette to mapping and reflecting that help unlock creative potential at any stage of the process. Learn why patience, persistence, and playful experimentation matter more than you think, and how these elements lead to deeper, more layered outcomes.

Join us for a conversation that challenges the conventional, encourages experimentation, and celebrates the wonder of discovery because your next big idea may just be a whimsy away.

LINKS:

Dave Brown- Special Guest

LinkedIn- https://www.linkedin.com/in/sevenwell/

Instagram - https://www.instagram.com/thepaperboats/

Facebook - http://www.facebook.com/brownpaperboat

Blog- https://sevenwell77.substack.com/

Company-  https://thepaperboats.org/

Paul Fairweather - Co-host

https://www.paulfairweather.com

Chris Meredith - Co-host

https://www.chrismeredith.com.au

In this episode, Dave Brown explores the depths of creativity through playful inquiry, long-term projects, and the interplay of whimsy and logic. This episode delves into creative principles, the art of collaboration, and how to foster innovation in both arts and business. Dave shares seven foundational principles he's developed over 40 years from limiting your palette to mapping and reflecting that help unlock creative potential at any stage of the process. Learn why patience, persistence, and playful experimentation matter more than you think, and how these elements lead to deeper, more layered outcomes.
Join us for a conversation that challenges the conventional, encourages experimentation, and celebrates the wonder of discovery because your next big idea may just be a whimsy away.
<hr>
LINKS:
Dave Brown- Special Guest
LinkedIn- <a href="https://www.linkedin.com/in/sevenwell/">https://www.linkedin.com/in/sevenwell/</a>
Instagram - <a href="https://www.instagram.com/thepaperboats/">https://www.instagram.com/thepaperboats/</a>
Facebook - <a href="http://www.facebook.com/brownpaperboat">http://www.facebook.com/brownpaperboat</a>
Blog- <a href="https://sevenwell77.substack.com/">https://sevenwell77.substack.com/</a>
Company-&nbsp; <a href="https://thepaperboats.org/">https://thepaperboats.org/</a>
<hr>
Paul Fairweather - Co-host
<a href="https://www.paulfairweather.com">https://www.paulfairweather.com</a>
Chris Meredith - Co-host
<a href="https://www.chrismeredith.com.au">https://www.chrismeredith.com.au</a>

Episode 192 - Dave Brown: Slow Brewing Creativity

In this episode, Chris explores why creativity in business means accepting that things won’t always go to plan and how leaders can create cultures where experimentation and learning are encouraged.

Chris Meredith is the author of The Spice Project, a book about unlocking creativity in the workplace and beyond. Drawing inspiration from the spirit of exploration, he shares practical ideas to help individuals and organisations embrace uncertainty, take creative risks, and turn curiosity into meaningful innovation.

Chris Meredith - Co-host

https://www.chrismeredith.com.au

Paul Fairweather - Co-host

https://www.paulfairweather.com

In this episode, Chris explores why creativity in business means accepting that things won&rsquo;t always go to plan and how leaders can create cultures where experimentation and learning are encouraged.
Chris Meredith is the author of The Spice Project, a book about unlocking creativity in the workplace and beyond. Drawing inspiration from the spirit of exploration, he shares practical ideas to help individuals and organisations embrace uncertainty, take creative risks, and turn curiosity into meaningful innovation.
<hr>
Chris Meredith - Co-host
<a href="https://www.chrismeredith.com.au">https://www.chrismeredith.com.au</a>
Paul Fairweather - Co-host
<a href="https://www.paulfairweather.com">https://www.paulfairweather.com</a>

Episode 191 - Chris Meredith: The Spice Project

In this episode, Kylee Leota shares her journey from accidental entrepreneur to trusted leadership advisor. We explore how curiosity fuels creativity, how leaders can create psychologically safe cultures, and the practical frameworks Kylee uses to help people think differently, lead with confidence, and unlock human potential.

Kylee Leota is the Founder and Chief Vision Officer of Elements 4 Success and the creator of the INFINITE Leadership™ framework. With over 25 years of experience across education, behaviour support, trauma-informed practice, and leadership development, she works with organisations to build inclusive, high-performing cultures.

A TEDx speaker and sought-after advisor to senior leaders, Kylee combines real-world experience with practical tools and big-picture thinking to help leaders lead with clarity, courage, and purpose—one meaningful conversation at a time.

LINKS:

Kylee Leota - Special Guest

LinkedIn: https://www.linkedin.com/in/kylee-leota-leadershipexpert/

Instagram: @elements4success

Website: https://elements4success.com.au/

Paul Fairweather - Co-host

https://www.paulfairweather.com

Chris Meredith - Co-host

https://www.chrismeredith.com.au

In this episode, Kylee Leota shares her journey from accidental entrepreneur to trusted leadership advisor. We explore how curiosity fuels creativity, how leaders can create psychologically safe cultures, and the practical frameworks Kylee uses to help people think differently, lead with confidence, and unlock human potential.
Kylee Leota is the Founder and Chief Vision Officer of Elements 4 Success and the creator of the INFINITE Leadership&trade; framework. With over 25 years of experience across education, behaviour support, trauma-informed practice, and leadership development, she works with organisations to build inclusive, high-performing cultures.
A TEDx speaker and sought-after advisor to senior leaders, Kylee combines real-world experience with practical tools and big-picture thinking to help leaders lead with clarity, courage, and purpose&mdash;one meaningful conversation at a time.
<hr>
LINKS:
Kylee Leota - Special Guest
LinkedIn: <a href="https://www.linkedin.com/in/kylee-leota-leadershipexpert/">https://www.linkedin.com/in/kylee-leota-leadershipexpert/</a>
Instagram: @elements4success
Website: <a href="https://elements4success.com.au/">https://elements4success.com.au/</a>
<hr>
Paul Fairweather - Co-host
<a href="https://www.paulfairweather.com">https://www.paulfairweather.com</a>
Chris Meredith - Co-host
<a href="https://www.chrismeredith.com.au">https://www.chrismeredith.com.au</a>

Episode 33 - Stephen Basil-Jones: Creativity in Motion Picture

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