Corporate innovators often turn to Israel and its vibrant start-up ecosystem to meet their goals. In this episode of The Committed Innovator podcast, we continue our series on Israel, talking with innovators from three large organizations about how they approach their relations with start-ups. Roi Bar-Kat is head of Intel Capital in Israel, Neta-Li Meiri is chief of global tech innovation for the Israeli food company Strauss Group, and David Schwartz is vice president of tech innovation for PepsiCo Labs. They spoke with innovation leader and McKinsey senior partner Erik Roth about the intersection of corporate innovation and start-up lead innovation, and how the two functions can support each other.