Miro founder and CEO Andrey Khusid discusses the inspiration behind what started as a digital whiteboard and has evolved to become an AI innovation workspace.

Of the many challenges of innovation, enabling members of a team to share and capture their new ideas so they can build on them collaboratively, quickly, and easily is a perennial source of drag. The need to do so remotely inspired Miro founder and CEO Andrey Khusid to start the online whiteboard platform used for brainstorming, planning, and team collaboration. Today the company has evolved into an AI-driven innovation workspace. In this episode, McKinsey innovation leader Erik Roth speaks with Khusid about the problem Miro seeks to solve, the process of scaling the business, and what is next for the company in the age of generative and agentic AI.

 

Related reading:

The eight essentials of innovation 

Taking fear out of innovation

Fear factor: Overcoming human barriers to innovation

Miro founder and CEO Andrey Khusid discusses the inspiration behind what started as a digital whiteboard and has evolved to become an AI innovation workspace.
Of the many challenges of innovation, enabling members of a team to share and capture their new ideas so they can build on them collaboratively, quickly, and easily is a perennial source of drag. The need to do so remotely inspired Miro founder and CEO Andrey Khusid to start the online whiteboard platform used for brainstorming, planning, and team collaboration. Today the company has evolved into an AI-driven innovation workspace. In this episode, McKinsey innovation leader <a href="https://www.mckinsey.com/our-people/erik-roth">Erik Roth</a> speaks with Khusid about the problem Miro seeks to solve, the process of scaling the business, and what is next for the company in the age of generative and agentic AI.
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Related reading:
<a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/the-eight-essentials-of-innovation">The eight essentials of innovation</a>&nbsp;
<a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/taking-fear-out-of-innovation">Taking fear out of innovation</a>
<a href="https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/fear-factor-overcoming-human-barriers-to-innovation">Fear factor: Overcoming human barriers to innovation</a>

Unsung heroes of innovation and deeply experienced innovators discuss their triumphs, trials, and lessons learned with Erik Roth, the global leader of McKinsey's Growth and Innovation practice.

The Committed Innovator

Miro founder and CEO Andrey Khusid discusses the inspiration behind what started as a digital whiteboard and has evolved to become an AI innovation workspace.

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