Innovation in a not-for-profit context involves measuring success in terms of returns on mission, rather than returns to shareholders. In this episode of The Committed Innovator podcast, McKinsey innovation expert Erik Roth talks with Sajit Joseph, the chief innovation officer of the American Red Cross, about how the 142-year-old institution began and carries out its innovation journey.

Explore other episodes of The Committed Innovator: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/inside-the-strategy-room-podcast/innovation