Innovation in a not-for-profit context involves measuring success in terms of returns on mission, rather than returns to shareholders. In this episode of The Committed Innovator podcast, McKinsey innovation expert Erik Roth talks with Sajit Joseph, the chief innovation officer of the American Red Cross, about how the 142-year-old institution began and carries out its innovation journey.

Explore other episodes of The Committed Innovator: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/inside-the-strategy-room-podcast/innovation

<p>Innovation in a not-for-profit context involves measuring success in terms of returns on mission, rather than returns to shareholders. In this episode of The Committed Innovator podcast, McKinsey innovation expert Erik Roth talks with Sajit Joseph, the chief innovation officer of the American Red Cross, about how the 142-year-old institution began and carries out its innovation journey.<br><br>Explore other episodes of The Committed Innovator: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/inside-the-strategy-room-podcast/innovation</p>

Unsung heroes of innovation and deeply experienced innovators discuss their triumphs, trials, and lessons learned with Erik Roth, the global leader of McKinsey's Growth and Innovation practice.

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