Ever had trouble describing exactly what your business does, and what problems it could solve for your customer? Podcasting is a great way to explain a complicated or little-understood business —particularly, as in this week’s episode when that business involves national security, disaster response, and critical industries! Todd Crowley of the Intelligence; Optimised Podcast joins us for a chat about why a heavyweight business like the Vaxa Group chose to do a podcast with Clearshot, and the surprising ways they’re using the content. 

 

 

Ever had trouble describing exactly what your business does, and what problems it could solve for your customer? Podcasting is a great way to explain a complicated or little-understood business &mdash;particularly, as in this week&rsquo;s episode when that business involves national security, disaster response, and critical industries! Todd Crowley of the Intelligence; Optimised Podcast joins us for a chat about why a heavyweight business like the Vaxa Group chose to do a podcast with Clearshot, and the surprising ways they&rsquo;re using the content.&nbsp;
&nbsp;
&nbsp;

Want to know what it’s like to start a podcast? We drag our past victims (ahem, clients) back into our podcast studio to ask them the big questions about what it’s like to record a podcast. What worked in their first podcast season? What didn’t? What was less scary than anticipated? And what would they do differently next time round? We’ll also share insights from our side of the studio — What makes a great podcast? Who are the best guests? Scripted or unscripted? And so much more. 

Want to know what it’s like to start a podcast? We drag our past victims (ahem, clients) back into our podcast studio to ask them the big questions about what it’s like to record a podcast. What worked in their first podcast season? What didn’t? What was less scary than anticipated? And what would they do differently next time round? We’ll also share insights from our side of the studio — What makes a great podcast? Who are the best guests? Scripted or unscripted? And so much more.

Advertisement