We all know disinformation campaigns can threaten public health. But what can we learn from the tobacco industry, which wrote the disinformation playbook decades ago, and from tobacco control advocates, who have had some huge wins in tackling the issue?

In this episode of The Churchill Changemakers, host and Churchill Fellow Michelle Ainsworth speaks with public health advocate Christine Morris, a public health specialist whose 1997 Churchill Fellowship helped shape Australia’s fight against tobacco.

Christine shares powerful insights from her time in North America,  the creation of landmark campaigns in Australia, including  “Every Cigarette is Doing You Damage,” and how those early lessons inform the modern battle against youth vaping.

From disinformation tactics to bold policy moves, this conversation explores how global learnings are driving local change - and what still needs to be done to protect future generations from nicotine addiction.

The Churchill Changemakers is produced for the Winston Churchill Trust by:

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