We all know disinformation campaigns can threaten public health. But what can we learn from the tobacco industry, which wrote the disinformation playbook decades ago, and from tobacco control advocates, who have had some huge wins in tackling the issue?

In this episode of The Churchill Changemakers, host and Churchill Fellow Michelle Ainsworth speaks with public health advocate Christine Morris, a public health specialist whose 1997 Churchill Fellowship helped shape Australia’s fight against tobacco.

Christine shares powerful insights from her time in North America,  the creation of landmark campaigns in Australia, including  “Every Cigarette is Doing You Damage,” and how those early lessons inform the modern battle against youth vaping.

From disinformation tactics to bold policy moves, this conversation explores how global learnings are driving local change - and what still needs to be done to protect future generations from nicotine addiction.

 

The Churchill Changemakers is produced for the Winston Churchill Trust by:

SoundCartel 
+61 3 9882 8333

We all know disinformation campaigns can threaten public health. But what can we learn from the tobacco industry, which wrote the disinformation playbook decades ago, and from tobacco control advocates, who have had some huge wins in tackling the issue?
In this episode of The Churchill Changemakers, host and Churchill Fellow Michelle Ainsworth speaks with public health advocate Christine Morris, a public health specialist whose 1997 Churchill Fellowship helped shape Australia&rsquo;s fight against tobacco.
Christine shares powerful insights from her time in North America,&nbsp; the creation of landmark campaigns in Australia, including&nbsp; &ldquo;Every Cigarette is Doing You Damage,&rdquo; and how those early lessons inform the modern battle against youth vaping.
From disinformation tactics to bold policy moves, this conversation explores how global learnings are driving local change - and what still needs to be done to protect future generations from nicotine addiction.
&nbsp;
The Churchill Changemakers is produced for the <a href="https://www.churchilltrust.com.au/">Winston Churchill Trust </a>by:
<a href="https://soundcartel.com.au/">SoundCartel&nbsp;</a> +61 3 9882 8333

The focus for Season 3 is impact, which comes with a title change from The Churchill Collective to The Churchill Changemakers and a new batch of extraordinary people who received their Churchill Fellowships some years ago, to reveal their impact over time.

Michelle Ainsworth, Churchill Fellow and host of The Churchill Changemakers, talks to 10 bold thinkers, driven to learn more globally and return home to make an impact locally. 

You'll hear stories on topics from 'media literacy for primary school children' to 'tobacco control', and from 'maintaining historical keyboard instruments' to 'public toilet taboos, design and policy'. 

So, what did these changemakers do with those powerful new ideas, and how have they driven impact locally? We invite you to listen to The Churchill Changemakers and find out. 

 

 

The focus for Season 3 is impact, which comes&nbsp;with a title change from&nbsp;The Churchill Collective&nbsp;to&nbsp;The Churchill Changemakers&nbsp;and a new batch of extraordinary people who received their Churchill Fellowships some years ago, to reveal their impact over time.
Michelle Ainsworth, Churchill Fellow and host of The Churchill Changemakers, talks to 10 bold thinkers, driven to learn more globally and return home to make an impact locally.&nbsp;
You'll hear stories on topics from 'media literacy for primary school children' to 'tobacco control', and from 'maintaining historical keyboard instruments' to 'public toilet taboos, design and policy'.&nbsp;
So, what did these changemakers do with those powerful new ideas, and how have they driven impact locally? We invite you to listen to The Churchill Changemakers and find out.&nbsp;
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