In this week’s episode of ‘The Chiefs’, Monocle’s editorial director Tyler Brûlé joins the senior vice president of Audi brand, Henrik Wenders. They discuss the essence of “Made in Germany” and why brand consistency is key.

Tyler Brûlé talks to inspirational chief executives and chief operating officers from the world’s biggest players in finance, retail, healthcare, aviation and more in a special season of Monocle Radio’s flagship, long-form interview programme. Do you want to know how the finest global businesses are successfully navigating a course through the pandemic? Then join Monocle’s editor-in-chief and a stellar cast of c-suite leaders for practical advice on steering a business through unprecedented volatility towards a secure and profitable future.

<p>Tyler Brûlé talks to inspirational chief executives and chief operating officers from the world’s biggest players in finance, retail, healthcare, aviation and more in a special season of Monocle Radio’s flagship, long-form interview programme. Do you want to know how the finest global businesses are successfully navigating a course through the pandemic? Then join Monocle’s editor-in-chief and a stellar cast of c-suite leaders for practical advice on steering a business through unprecedented volatility towards a secure and profitable future.</p>

Advertisement