Ep. 1 How CAs Can Build Their Personal Brand? ft. CA Parinita Adukia

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CA Podcast- Thinking beyond

This podcast is specially curated for Chartered Accountants and CA students. The journey of becoming a CA is undoubtedly one of the most difficult on…

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Parinita is a personal branding coach. She works with CAs and financial service providers to get clients through ethical branding.

We discussed her CA journey, the image consulting profession, and much more. Here is the list of the topics we talked about -

2:58 - Parinita's back story. Find out if she really wanted to become a CA.
5:27 - What does personal branding or image consulting mean?
7:48 - Personal Brand of Steve Jobs
8:30 - How does she manage different personalities?
9:49 - Process of building a personal brand. What are the four pillars of personal branding?
12:35 - Why CAs need to build a personal brand?
13:27 - What practising CAs can get from personal branding?
13:45 - How CAs can develop their image?
15:52 - CAs vs. MBAs (The age-old debate). But CAs lack some skills. What, Why and How to Improve?
17:56 - Parinita's marriage hunt led to her career (What!)
21:32 - How is she solving these problems?
23:28 - Parinita launched a LinkedIn Course for Chartered Accountants.
26:17 - Passion beyond audit and tax. Major problem of CA students.
29:33 - If not Audit and Tax, then What?
36:17 - Three things the CA degree has helped
39:08 - Three things she should have known while doing CA
41:18 - CAs don't have any goals. Is she right?
45:28 - Parinita is obsessed with her daughter.
45:58 - Recommendations: Books - Deep Work (Cal Newport) , Atomic Habits (James Clear). Web Series - Minimalist (Netflix). Podcast - Gita for daily living.