How do you make money from a free product? This week on the CEO Series, Karl Moore of McGill University’s Desautels Faculty of Management speaks with Kat Tchernavskikh, co-founder and CTO, of Shoott a start-up that offers short photoshoots at no up-front cost to its customers. In December, Tchernavskikh was named to the Forbes 30 under  30 list for her dedication to building a successful start-up that now has a presence across the United States.

McGill Professor Karl Moore takes you inside his CEO class that is an integral part of the McGill MBA experience. Each week, some of Canada's top leaders spend an hour with Karl discussing their paths to success, insights into the latest business trends, their advice to budding entrepreneurs, their work/life balance and more.

<p>McGill Professor Karl Moore takes you inside his CEO class that is an integral part of the McGill MBA experience. Each week, some of Canada's top leaders spend an hour with Karl discussing their paths to success, insights into the latest business trends, their advice to budding entrepreneurs, their work/life balance and more.</p>

Professor Karl Moore invites you into his CEO cla…

The CEO Series with McGill's Karl Moore

How do you make money from a free product? This w…