In this episode of The Canadian Potcast, Green Light in the Grey Zone: Navigating Cannabis Marketing Without the Smoke, delves into the unique challenges cannabis producers face in navigating the stringent marketing regulations set by the Cannabis Act, which severely limits advertising and mandates plain packaging. We explore producers' innovative strategies to inform consumers about their products. Featuring Kaya Arai, a renowned cannabis marketing specialist from Nine Points Agency and a cannabis sommelier, the episode reveals the pivotal role of educational content in cannabis marketing (hint: it's more influential than you might think). Additionally, our reporter participates in an educational session hosted by a cannabis brand, providing an insider's perspective on the effectiveness of this marketing approach in the cannabis industry.

Guests

Kaya Arai, from Nine Points Agency

Also featuring: Mikky Hasch from Rubicon Organics, Adolfo Gonzales and Julie Domingo from CannaReps

In this episode of The Canadian Potcast, Green Light in the Grey Zone: Navigating Cannabis Marketing Without the Smoke, delves into the unique challenges cannabis producers face in navigating the stringent marketing regulations set by the Cannabis Act, which severely limits advertising and mandates plain packaging. We explore producers' innovative strategies to inform consumers about their products. Featuring Kaya Arai, a renowned cannabis marketing specialist from Nine Points Agency and a cannabis sommelier, the episode reveals the pivotal role of educational content in cannabis marketing (hint: it's more influential than you might think). Additionally, our reporter participates in an educational session hosted by a cannabis brand, providing an insider's perspective on the effectiveness of this marketing approach in the cannabis industry.
Guests
<a href="https://ca.linkedin.com/in/kaya-arai-b1ooms">Kaya Arai, from Nine Points Agency</a>
Also featuring: Mikky Hasch from Rubicon Organics, Adolfo Gonzales and Julie Domingo from CannaReps

The Canadian Potcast is the preeminent source for information about and for the cannabis industry. Every episode will analyze the business of cannabis with interviews and news from inside the industry. This show is the tool you'll need to educate yourself about cannabis, cannabis regulations and culture. 

Tune in every month for new shows or visit our audio library on The Western Buzz where you can find even more information about everything cannabis related in western Canada.

The Canadian Potcast is produced by Everything Podcasts, a division of Pattison Media.

The Canadian Potcast is the preeminent source for information about and for the cannabis industry. Every episode will analyze the business of cannabis with interviews and news from inside the industry. This show is the tool you'll need to educate yourself about cannabis, cannabis regulations and culture. 
Tune in every month for new shows or visit our audio library on <a href="https://westernbuzz.ca/">The Western Buzz</a> where you can find even more information about everything cannabis related in western Canada.
The Canadian Potcast is produced by Everything Podcasts, a division of Pattison Media.

The Canadian Potcast

The Canadian Potcast is the preeminent source for information about and for the cannabis industry. Every episode will analyze the business of cannabis with interviews and news from inside the industry. This show is the tool you'll need to educate yourself about cannabis and cannabis regulations and culture. Tune in every month for new shows or visit our audio library on The Western Buzz where you can find even more information about everything cannabis related in western Canada.

The Canadian Potcast is produced by Everything Podcasts, a division of Pattison Media.

The Canadian Potcast is the preeminent source for information about and for the cannabis industry. Every episode will analyze the business of cannabis with interviews and news from inside the industry. This show is the tool you'll need to educate yourself about cannabis and cannabis regulations and culture. Tune in every month for new shows or visit our audio library on <a href="https://westernbuzz.ca/">The Western Buzz</a> where you can find even more information about everything cannabis related in western Canada.
The Canadian Potcast is produced by <a href="https://www.everythingpodcasts.com">Everything Podcasts</a>, a division of Pattison Media.

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