In this episode of The Canadian Potcast, Green Light in the Grey Zone: Navigating Cannabis Marketing Without the Smoke, delves into the unique challenges cannabis producers face in navigating the stringent marketing regulations set by the Cannabis Act, which severely limits advertising and mandates plain packaging. We explore producers' innovative strategies to inform consumers about their products. Featuring Kaya Arai, a renowned cannabis marketing specialist from Nine Points Agency and a cannabis sommelier, the episode reveals the pivotal role of educational content in cannabis marketing (hint: it's more influential than you might think). Additionally, our reporter participates in an educational session hosted by a cannabis brand, providing an insider's perspective on the effectiveness of this marketing approach in the cannabis industry.

Guests

Kaya Arai, from Nine Points Agency

Also featuring: Mikky Hasch from Rubicon Organics, Adolfo Gonzales and Julie Domingo from CannaReps

In this episode of The Canadian Potcast, Green Light in the Grey Zone: Navigating Cannabis Marketing Without the Smoke, delves into the unique challenges cannabis producers face in navigating the stringent marketing regulations set by the Cannabis Act, which severely limits advertising and mandates plain packaging. We explore producers' innovative strategies to inform consumers about their products. Featuring Kaya Arai, a renowned cannabis marketing specialist from Nine Points Agency and a cannabis sommelier, the episode reveals the pivotal role of educational content in cannabis marketing (hint: it's more influential than you might think). Additionally, our reporter participates in an educational session hosted by a cannabis brand, providing an insider's perspective on the effectiveness of this marketing approach in the cannabis industry.
Guests
<a href="https://ca.linkedin.com/in/kaya-arai-b1ooms">Kaya Arai, from Nine Points Agency</a>
Also featuring: Mikky Hasch from Rubicon Organics, Adolfo Gonzales and Julie Domingo from CannaReps

The Canadian Potcast is the preeminent source for information about and for the cannabis industry. Every episode will analyze the business of cannabis with interviews and news from inside the industry. This show is the tool you'll need to educate yourself about cannabis, cannabis regulations and culture. 

Tune in every month for new shows or visit our audio library on The Western Buzz where you can find even more information about everything cannabis related in western Canada.

The Canadian Potcast is produced by Everything Podcasts, a division of Pattison Media.

The Canadian Potcast is the preeminent source for information about and for the cannabis industry. Every episode will analyze the business of cannabis with interviews and news from inside the industry. This show is the tool you'll need to educate yourself about cannabis, cannabis regulations and culture. 
Tune in every month for new shows or visit our audio library on <a href="https://westernbuzz.ca/">The Western Buzz</a> where you can find even more information about everything cannabis related in western Canada.
The Canadian Potcast is produced by Everything Podcasts, a division of Pattison Media.

The Canadian Potcast

The Canadian Potcast is the preeminent source for information about and for the cannabis industry. Every episode will analyze the business of cannabis with interviews and news from inside the industry. This show is the tool you'll need to educate yourself about cannabis and cannabis regulations and culture. Tune in every month for new shows.

The Canadian Potcast is produced by Everything Podcasts, a division of Pattison Media.

The Canadian Potcast is the preeminent source for information about and for the cannabis industry. Every episode will analyze the business of cannabis with interviews and news from inside the industry. This show is the tool you'll need to educate yourself about cannabis and cannabis regulations and culture. Tune in every month for new shows.
The Canadian Potcast is produced by <a href="https://www.everythingpodcasts.com">Everything Podcasts</a>, a division of Pattison Media.

Green Light in the Grey Zone: Navigating Cannabis Marketing Without the Smoke

The Canadian Potcast has a new host. In 1998 Ross Rebagliati became the first Olympic snowboarding gold medalist, but it was what happened next that made his name synonymous with cannabis: his medal was revoked for a positive drug test, then reinstated on appeal when it turned out that cannabis wasn’t actually banned. In the 25 years since then he has reinvented himself as a campaigner, entrepreneur and advocate… so we’re really excited to welcome him to the Canadian Potcast as our new host. Don Shafer isn’t going anywhere though, and in this episode he gets to know our new colleague a little better, and talks about the highs and lows of his life and career after that fateful run in Nagano ‘98.

This podcast is intended for a mature audience over 19 years of age and is provided on an educational and informational basis. Any material presented is for informational purposes only, and should not be taken as a substitute for professional medical advice, or as an endorsement or medical claim by Pattison Media, Everything Podcasts, or Ripco.pro

The Canadian Potcast has a new host. In 1998 <a href="https://olympics.com/en/athletes/ross-rebagliati">Ross Rebagliati </a>became the first Olympic snowboarding gold medalist, but it was what happened next that made his name synonymous with cannabis: his medal was revoked for a positive drug test, then reinstated on appeal when it turned out that cannabis wasn’t actually banned. In the 25 years since then he has reinvented himself as a campaigner, entrepreneur and advocate… so we’re really excited to welcome him to the Canadian Potcast as our new host. Don Shafer isn’t going anywhere though, and in this episode he gets to know our new colleague a little better, and talks about the highs and lows of his life and career after that fateful run in Nagano ‘98.
This podcast is intended for a mature audience over 19 years of age and is provided on an educational and informational basis. Any material presented is for informational purposes only, and should not be taken as a substitute for professional medical advice, or as an endorsement or medical claim by Pattison Media, Everything Podcasts, or <a href="https://ripco.pro/">Ripco.pro</a>

Meet our new host: Ross Rebagliati

The Canadian Potcast has a new host. In 1998 Ross Rebagliati became the first Olympic snowboarding gold medalist, but it was what happened next that made his name synonymous with cannabis: his medal was revoked for a positive drug test, then reinstated on appeal when it turned out that cannabis wasn’t actually banned. In the 25 years since then he has reinvented himself as a campaigner, entrepreneur and advocate… so we’re really excited to welcome him to the Canadian Potcast as our new host. Don Shafer isn’t going anywhere though, and in this episode he gets to know our new colleague a little better, and talks about the highs and lows of his life and career after that fateful run in Nagano ‘98.

The Canadian Potcast has a new host. In 1998 <a href="https://olympics.com/en/athletes/ross-rebagliati">Ross Rebagliati </a>became the first Olympic snowboarding gold medalist, but it was what happened next that made his name synonymous with cannabis: his medal was revoked for a positive drug test, then reinstated on appeal when it turned out that cannabis wasn’t actually banned. In the 25 years since then he has reinvented himself as a campaigner, entrepreneur and advocate… so we’re really excited to welcome him to the Canadian Potcast as our new host. Don Shafer isn’t going anywhere though, and in this episode he gets to know our new colleague a little better, and talks about the highs and lows of his life and career after that fateful run in Nagano ‘98.

Preview: Meet our new host: Ross Rebagliati

In this episode of Potcast titled, "Beneath the Buzz" we explore our health and the planet. First, we’re talking to the doctor who has been working with cannabis for sixteen years about how the body works with cannabis, and why it does what it does in our brains. Dr. Bonni Goldstein says that even doctors don’t often know about the body’s endocannabinoid system and that makes it hard to find or administer treatments. Then we’re going to delve into pot’s problem with plastic: from Ziploc baggies to doob tubes, cannabis is almost always wrapped in plastic… so why is that? And how do we fix it?

Guests
Dr. Bonni Goldstein
Corey Saban
Myrna Gillis

In this episode of Potcast titled, "Beneath the Buzz" we explore our health and the planet. First, we’re talking to the doctor who has been working with cannabis for sixteen years about how the body works with cannabis, and why it does what it does in our brains. Dr. Bonni Goldstein says that even doctors don’t often know about the body’s endocannabinoid system and that makes it hard to find or administer treatments. Then we’re going to delve into pot’s problem with plastic: from Ziploc baggies to doob tubes, cannabis is almost always wrapped in plastic… so why is that? And how do we fix it?
Guests
<ul>
<li><a href="https://drcarolinemaccallum.com/profile/dr-bonni-goldstein/">Dr. Bonni Goldstein</a></li>
<li><a href="https://www.linkedin.com/in/corey-saban/?originalSubdomain=ca">Corey Saban</a></li>
<li><a href="https://aqualitas.ca/en/myrna-l-gillis/">Myrna Gillis</a></li>
</ul>

Green Light in the Grey Zone: Navigating Cannabis Marketing Without the Smoke

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