Marc Stickdorn is the CEO and Co-founder of Smaply. Smaply is a software design company specialising in journey mapping and management software used by businesses worldwide.

In this episode, Marc explores what service design is and how to use it to improve customer and employee experiences using journey mapping. He emphasises the value of focusing on system design rather than KPIs and explains how Smaply 3.0 can improve the customer experience through more effective journey management.



Resources and links:
Smaply website
Marc Stickdorn’s website
Marc Stickdorn on LinkedIn



Connect:
Callo Consulting website
Sean McGinn on LinkedIn
Arnold Ho on LinkedIn

Marc Stickdorn is the CEO and Co-founder of Smaply. Smaply is a software design company specialising in journey mapping and management software used by businesses worldwide.
In this episode, Marc explores what service design is and how to use it to improve customer and employee experiences using journey mapping. He emphasises the value of focusing on system design rather than KPIs and explains how Smaply 3.0 can improve the customer experience through more effective journey management.
 
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.smaply.com/">Smaply website</a></li>
<li aria-level="1"><a href="https://www.marcstickdorn.info/">Marc Stickdorn’s website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/stickdorn/?originalSubdomain=at">Marc Stickdorn on LinkedIn</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://www.calloconsulting.com.au/">Callo Consulting website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/sean-mcginn-09608430/?originalSubdomain=au">Sean McGinn on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/arnold-ho/?originalSubdomain=au">Arnold Ho on LinkedIn</a></li>
</ul>

Wavelength Creative

The Calling is your guide to leading modern contact centres. On the show, we share innovative strategies, expert insights, and success stories from industry leaders across the world. You'll learn everything you need to turn your contact centre into a strategic value centre, where interactions become memorable experiences.

The Calling is your guide to leading modern contact centres. On the show, we share innovative strategies, expert insights, and success stories from industry leaders across the world. You'll learn everything you need to turn your contact centre into a strategic value centre, where interactions become memorable experiences.

Your guide to leading modern contact centres.

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