Always customer-first

Negativity surrounding BNPL

Defending one's positioning

Taking down a major player in Australia

Going into a new vertical

Growing more quickly than competitors

Rushing into the payment space

Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts.

How, in 8 years, did Shopback become the market leader in cashback in Southeast Asia and Australia, dominating 13 markets?

Vanessa speaks to Joel Leong, one of Shopback’s co-founders to find out and also Varun Mittal, chief growth officer, Singlife with Aviva, for his take on Shopback’s success.

Highlights of the conversation: 

01:50 The goal was always to be ‘customer-first’

04:18 Tackling negativity surrounding BNPL

07:22 How to defend one’s positioning

12:00 How Shopback ‘took down’ a major player in another region

15:45 The step-by-step of going into a new vertical

17:05 How Shopback grew quicker than its competitors

20:18 The driving force behind companies entering the payment space (and other comments from Varun Mittal, chief growth officer, Singlife, Aviva)

Produced by: Vanessa Ho (podcast@sph.com.sg), Howie Lim and Ang Guang Zheng

Edited by: Howie Lim

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Follow BT podcasts:

Channel: https://bt.sg/pcOM

Apple Podcasts: https://bt.sg/pcAP

Spotify Podcasts: https://bt.sg/pcSP

Google Podcasts: http://bt.sg/pcGO

Website: http://bt.sg/podcasts

BT Money Hacks Podcast on: https://bt.sg/btmoneyhacks

BT Mark To Market Podcast on: http://bt.sg/btmark2mkt

WealthBT Podcast at: http://bt.sg/wealthbt

PropertyBT podcast at: https://bt.sg/btpropertybt

Feedback to: podcast@sph.com.sg

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Do note: All analyses, opinions, recommendations and other information in this podcast are for your general information only. You should not rely on them in making any decision. Please consult a fully qualified financial adviser or professional expert for independent advice and verification. To the fullest extent permitted by law, SPH Media shall not be liable for any loss arising from the use of or reliance on any analyses, opinions, recommendations and other information in this podcast. SPH Media accepts no responsibility or liability whatsoever that may result or arise from the products, services or information of any third parties.

Synopsis: The Pitch by Garage is The Business Times&rsquo; new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts.
How, in 8 years, did Shopback become the market leader in cashback in Southeast Asia and Australia, dominating 13 markets?
Vanessa speaks to Joel Leong, one of Shopback&rsquo;s co-founders to find out and also Varun Mittal, chief growth officer, Singlife with Aviva, for his take on Shopback&rsquo;s success.
Highlights of the conversation:&nbsp;
01:50 The goal was always to be &lsquo;customer-first&rsquo;
04:18 Tackling negativity surrounding BNPL
07:22 How to defend one&rsquo;s positioning
12:00 How Shopback &lsquo;took down&rsquo; a major player in another region
15:45 The step-by-step of going into a new vertical
17:05 How Shopback grew quicker than its competitors
20:18 The driving force behind companies entering the payment space (and other comments from Varun Mittal, chief growth officer, Singlife, Aviva)
Produced by: Vanessa Ho (<a href="http://podcast@sph.com.sg/">podcast@sph.com.sg</a>), Howie Lim and Ang Guang Zheng
Edited by: Howie Lim
---
Follow BT podcasts:
Channel:&nbsp;<a href="https://bt.sg/pcOM">https://bt.sg/pcOM</a>
Apple Podcasts:&nbsp;<a href="https://bt.sg/pcAP">https://bt.sg/pcAP</a>
Spotify Podcasts: <a href="https://bt.sg/pcSP">https://bt.sg/pcSP</a>
Google Podcasts:&nbsp;<a href="http://bt.sg/pcGO">http://bt.sg/pcGO</a>
Website:&nbsp;<a href="http://bt.sg/podcasts">http://bt.sg/podcasts</a>
BT Money Hacks Podcast on:&nbsp;<a href="https://bt.sg/btmoneyhacks">https://bt.sg/btmoneyhacks</a>
BT Mark To Market Podcast on:&nbsp;<a href="http://bt.sg/btmark2mkt">http://bt.sg/btmark2mkt</a>
WealthBT Podcast at:&nbsp;<a href="http://bt.sg/wealthbt">http://bt.sg/wealthbt</a>
PropertyBT podcast at: <a href="https://bt.sg/btpropertybt">https://bt.sg/btpropertybt</a>
Feedback to:&nbsp;<a href="http://podcast@sph.com.sg/">podcast@sph.com.sg</a>
---
Do note: All analyses, opinions, recommendations and other information in this podcast are for your general information only. You should not rely on them in making any decision. Please consult a fully qualified financial adviser or professional expert for independent advice and verification. To the fullest extent permitted by law, SPH Media shall not be liable for any loss arising from the use of or reliance on any analyses, opinions, recommendations and other information in this podcast. SPH Media accepts no responsibility or liability whatsoever that may result or arise from the products, services or information of any third parties.

Synopsis: The Business Times Podcast channel showcases niche series Money Hacks, Mark To Market, WealthBT, PropertyBT and sponsored series.

Follow these series on audio apps Apple Podcasts, Spotify and Google Podcasts, or Google Home smart speaker devices.

Produced by The Business Times, SPH Media Trust.

Synopsis: The Business Times Podcast channel showcases niche series Money Hacks, Mark To Market, WealthBT, PropertyBT and sponsored series.
Follow these series on audio apps Apple Podcasts, Spotify and Google Podcasts, or Google Home smart speaker devices.
Produced by The Business Times, SPH Media Trust.

The Business Times Podcasts

The Business Times Podcast channel showcases content presented by some of the newsroom's most respected correspondents in markets, wealth management and current affairs.

Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts

Produced by BT Podcasts, The Business Times, SPH Media.

The Business Times Podcast channel showcases content presented by some of the newsroom's most respected correspondents in markets, wealth management and current affairs.
Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts
Produced by BT Podcasts, The Business Times, SPH Media.

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