Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts.

How, in 8 years, did Shopback become the market leader in cashback in Southeast Asia and Australia, dominating 13 markets?

Vanessa speaks to Joel Leong, one of Shopback’s co-founders to find out and also Varun Mittal, chief growth officer, Singlife with Aviva, for his take on Shopback’s success.

Highlights of the conversation: 

01:50 The goal was always to be ‘customer-first’

04:18 Tackling negativity surrounding BNPL

07:22 How to defend one’s positioning

12:00 How Shopback ‘took down’ a major player in another region

15:45 The step-by-step of going into a new vertical

17:05 How Shopback grew quicker than its competitors

20:18 The driving force behind companies entering the payment space (and other comments from Varun Mittal, chief growth officer, Singlife, Aviva)

Produced by: Vanessa Ho (podcast@sph.com.sg), Howie Lim and Ang Guang Zheng

Edited by: Howie Lim

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