The personal genesis of MindFi

Tackling taboos, focusing on mind fitness

How to secure the corporates

The lonely entrepreneur journey

Community centric model of mental health

Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts.

In this episode, Bjorn Lee, founder and CEO of MindFi, demystifies the mental health market and how the startup built their product to fit both consumers and corporates.

Highlights of the conversation: 

01:33 The personal genesis of MindFi

04:10 Tackling taboos, focusing on mind fitness

10:30 How to secure the corporates

13:52 The lonely entrepreneur journey

18:50 Pioneering the community centric model of mental health

Produced by: Vanessa Ho (podcast@sph.com.sg), Howie Lim and Ang Guangzheng

Edited by: Howie Lim

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Do note: All analyses, opinions, recommendations and other information in this podcast are for your general information only. You should not rely on them in making any decision. Please consult a fully qualified financial adviser or professional expert for independent advice and verification. To the fullest extent permitted by law, SPH Media shall not be liable for any loss arising from the use of or reliance on any analyses, opinions, recommendations and other information in this podcast. SPH Media accepts no responsibility or liability whatsoever that may result or arise from the products, services or information of any third parties.

Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts.
In this episode, Bjorn Lee, founder and CEO of MindFi, demystifies the mental health market and how the startup built their product to fit both consumers and corporates.
Highlights of the conversation: 
01:33 The personal genesis of MindFi
04:10 Tackling taboos, focusing on mind fitness
10:30 How to secure the corporates
13:52 The lonely entrepreneur journey
18:50 Pioneering the community centric model of mental health
Produced by: Vanessa Ho (<a href="http://podcast@sph.com.sg/">podcast@sph.com.sg</a>), Howie Lim and Ang Guangzheng
Edited by: Howie Lim
---
Follow BT podcasts:
Channel: <a href="https://bt.sg/pcOM">https://bt.sg/pcOM</a>
Apple Podcasts: <a href="https://bt.sg/pcAP">https://bt.sg/pcAP</a>
Spotify Podcasts: <a href="https://bt.sg/pcSP">https://bt.sg/pcSP</a>
Google Podcasts: <a href="http://bt.sg/pcGO">http://bt.sg/pcGO</a>
Website: <a href="http://bt.sg/podcasts">http://bt.sg/podcasts</a>
Follow other BT podcasts:
BT Money Hacks: <a href="https://bt.sg/btmoneyhacks">https://bt.sg/btmoneyhacks</a>
BT Mark To Market: <a href="http://bt.sg/btmark2mkt">http://bt.sg/btmark2mkt</a>
WealthBT: <a href="http://bt.sg/btwealthbt">http://bt.sg/btwealthbt</a>
PropertyBT: <a href="https://bt.sg/btpropertybt">https://bt.sg/btpropertybt</a>
Feedback to: <a href="http://podcast@sph.com.sg/">podcast@sph.com.sg</a>
---
Do note: All analyses, opinions, recommendations and other information in this podcast are for your general information only. You should not rely on them in making any decision. Please consult a fully qualified financial adviser or professional expert for independent advice and verification. To the fullest extent permitted by law, SPH Media shall not be liable for any loss arising from the use of or reliance on any analyses, opinions, recommendations and other information in this podcast. SPH Media accepts no responsibility or liability whatsoever that may result or arise from the products, services or information of any third parties.

The Business Times Podcast Channel presents diverse perspectives, in-depth analysis and news covering career, business, markets, investing, current affairs and tech.

Powered by the Journalism of The Business Times and Tech in Asia.

Available on all your favourite audio and video content apps and at www.businesstimes.com.sg/podcasts

Produced by BT Audio, thrive and Tech in Asia. The Business Times, SPH Media.

The Business Times Podcast Channel presents diverse perspectives, in-depth analysis and news covering career, business, markets, investing, current affairs and tech.
Powered by the Journalism of&nbsp;The Business Times and Tech in Asia.
Available on all your favourite audio and video content apps and at www.businesstimes.com.sg/podcasts
Produced by BT Audio, thrive and Tech in Asia. The Business Times, SPH Media.

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